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ROI of AI : Effectiveness and...
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37
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34
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30
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26
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1
The unfavorable economics of measuring the returns to advertising
Lewis, Randall A.
;
Rao, Justin M.
- In:
The quarterly journal of economics
130
(
2015
)
4
,
pp. 1941-1973
Persistent link: https://www.econbiz.de/10011458062
Saved in:
2
How companies can measure the success of their relationship marketing investments
Palmatier, Robert
;
Gopalakrishna, Srinath
;
Houston, Mark
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
1
,
pp. 24-35
Persistent link: https://www.econbiz.de/10003854940
Saved in:
3
Measuring customer equity and calculating marketing ROI
Rust, Roland T.
;
Lemon, Katherine N.
;
Zeithaml, Valarie A.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 588-601)
.
2006
Persistent link: https://www.econbiz.de/10003420686
Saved in:
4
Kundenwertbasierte Effizienzmessung : der Beitrag von Marketingmaßnahmen zur Unternehmenswerterhöhung in der Automobilindustrie
Schneider, Nadine C.
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003408717
Saved in:
5
Measuring the return on investment of technology
Kanter, Beth
- In:
Managing technology to meet your mission : a strategic …
,
(pp. 53-77)
.
2009
Persistent link: https://www.econbiz.de/10003916760
Saved in:
6
The green scorecard : measuring the return on investment in sustainability initiatives
Phillips, Patricia Pulliam
-
2011
Persistent link: https://www.econbiz.de/10008746825
Saved in:
7
ROI in action casebook
Phillips, Patricia Pulliam
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003605107
Saved in:
8
Measuring ROI in effective meeting skills : a telecommunications equipment manufacturer
Phillips, Patricia Pulliam
- In:
ROI in action casebook
,
(pp. 1-40)
.
2008
Persistent link: https://www.econbiz.de/10003691643
Saved in:
9
Measuring ROI in business coaching : a global hotel chain
Phillips, Patricia Pulliam
- In:
ROI in action casebook
,
(pp. 41-66)
.
2008
Persistent link: https://www.econbiz.de/10003691644
Saved in:
10
Measuring ROI in sales training : a pharmaceutical company
Stone, Ron Drew
- In:
ROI in action casebook
,
(pp. 67-102)
.
2008
Persistent link: https://www.econbiz.de/10003691645
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