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Mexico
Consumer behaviour
54
Konsumentenverhalten
53
Mexiko
51
Marketing management
23
Marketingmanagement
23
India
20
Indien
20
Brand management
19
Markenführung
19
Emerging economies
14
Marketing
14
Schwellenländer
14
customer value
14
Einzelhandel
13
Globalisierung
13
Retail trade
13
Innovation
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International competition
12
Internationaler Wettbewerb
12
Brand image
11
Globalization
11
Markenimage
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retailing
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Corporate Social Responsibility
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Corporate social responsibility
10
Customer value
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Firm performance
9
USA
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United States
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Unternehmenserfolg
9
Competitive advantage
8
Kundenwert
8
Sales promotion
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Tourism industry
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Tourismuswirtschaft
8
Wettbewerbsvorteil
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consumer behavior
8
corporate social responsibility
8
Brand
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Article
48
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5
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4
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4
Collection of articles of several authors
2
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English
50
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Rajagopal
50
Rajagopal, Amritanshu
6
Reyes-Mercado, Pável
6
López-Fernández, Andrée Marie
5
Rajagopal, Ananya
4
Atristain, Connie
2
Behl, Ramesh
2
Alfaro, Gustavo T.
1
Banks, Jerry
1
Cavazzani, Paola
1
Cstillo, Vincente
1
Fernández Reyes, Lucía
1
Mercado, Pável Reyes
1
Ortiz, Thalia
1
Rajagopal, Desikacharya
1
Reyes, Lucía Fernández
1
Tapia, Eduardo
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Verma, Rajeev
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Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
1
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International journal of business competition and growth : IJBCG
10
International journal of business innovation and research
5
International journal of business excellence
4
2007 Business & Economics Society International Conference ; Vol. 2
2
International Journal of Economics and Business Research
2
International journal of services and operations management
2
Journal of food products marketing
2
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
2
Latin American political, economic, and security issues
2
Trade issues, policies and laws
2
Business analytics and cyber security management in organizations
1
Dexterity in global business : a cross-dimensional analysis
1
Global Business and Economics Review
1
International journal of business excellence : IJBEX
1
International journal of business performance management
1
International journal of economics and business research
1
International journal of emerging markets
1
International journal of energy sector management : IJESM
1
International journal of entrepreneurship and small business
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of logistics systems and management
1
International journal of management practice : IJMP
1
International journal of productivity and quality management : IJPQM
1
International journal of retail & distribution management
1
International journal of services and operations management : IJSOM
1
Journal of Asia Pacific business
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
Journal of transnational management : the official journal of the International Management Development Association
1
Marketing Working Papers
1
Springer eBook Collection
1
SpringerLink / Bücher
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ECONIS (ZBW)
49
RePEc
4
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1
New product introduction and seasonality effect in food products retailing
Rajagopal
- In:
Journal of food products marketing
14
(
2008
)
4
,
pp. 54-75
Persistent link: https://www.econbiz.de/10003775497
Saved in:
2
Effects of customer services efficiency and market effectiveness on dealer performance
Rajagopal
- In:
International journal of services and operations management
5
(
2009
)
5
,
pp. 575-594
Persistent link: https://www.econbiz.de/10003884853
Saved in:
3
Arousal and merriment as decision drivers among young consumers
Rajagopal
- In:
Journal of international consumer marketing
21
(
2009
)
4
,
pp. 271-283
Persistent link: https://www.econbiz.de/10003902796
Saved in:
4
Influence of brand name in variety seeking behaviour of consumers: an empirical analysis
Rajagopal
- In:
International journal of management practice : IJMP
2
(
2006/07
)
4
,
pp. 306-323
Persistent link: https://www.econbiz.de/10003446115
Saved in:
5
Building shopping arousal through direct marketing in retail environment
Rajagopal
- In:
Journal of promotion management : JPM
16
(
2010
)
4
,
pp. 445-466
Persistent link: https://www.econbiz.de/10008825723
Saved in:
6
Economics of new product introduction and seasonality effect
Rajagopal
-
2007
Persistent link: https://www.econbiz.de/10003669058
Saved in:
7
Sales management in developing countries : a comparison of managerial control perspectives
Rajagopal
- In:
Journal of Asia Pacific business
8
(
2007
)
3
,
pp. 37-61
Persistent link: https://www.econbiz.de/10003536896
Saved in:
8
Buying decisions towards organic products : an analysis of customer value and brand drivers
Rajagopal
- In:
International journal of emerging markets
2
(
2007
)
3
,
pp. 236-251
Persistent link: https://www.econbiz.de/10003538743
Saved in:
9
Behavioural determinants in selling tourism services : a case study
Rajagopal
- In:
International journal of leisure and tourism marketing …
1
(
2009/10
)
2
,
pp. 183-202
Persistent link: https://www.econbiz.de/10003924106
Saved in:
10
Impact of radio advertisements on buying behaviour of urban commuters
Rajagopal
- In:
International journal of retail & distribution management
39
(
2011
)
7
,
pp. 480-503
Persistent link: https://www.econbiz.de/10009240868
Saved in:
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