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~subject:"Mobile Marketing"
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Mobile Marketing
Mobile phone
2,659
Mobiltelefon
2,659
Mobilkommunikation
1,705
Mobile communications
1,704
Mobile Anwendung
1,674
Mobile application
1,674
Consumer behaviour
1,023
Konsumentenverhalten
1,022
Mobile Business
525
Mobile business
525
Innovation adoption
459
Innovationsakzeptanz
459
USA
314
United States
309
Innovation diffusion
242
Innovationsdiffusion
242
Online-Marketing
242
Internet marketing
234
Beziehungsmarketing
186
Relationship marketing
186
Telecommunications industry
179
Telekommunikationssektor
179
Theorie
179
Theory
178
Internet
175
India
170
Indien
168
Information technology
168
Informationstechnik
168
Customer satisfaction
164
Kundenzufriedenheit
164
Deutschland
161
Social Web
159
Social web
159
Germany
155
Smartphone
150
Electronic Banking
147
Electronic banking
147
Mobile marketing
143
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Sajad Rezaei
5
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4
Ghose, Anindya
4
Giaglis, George M.
4
Heinemann, Gerrit
4
Luo, Xueming
4
Bamoriya, Hemant
3
Cui, Xuebin
3
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
Pousttchi, Key
2
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2
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2
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2
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2
Shimul, Anwar Sadat
2
Singh, Rajendra
2
Spann, Martin
2
Sultan, Fareena
2
Varnali, Kaan
2
Vlachos, Pavlos A.
2
Willing, Christoph
2
Yang, Kenneth C. C.
2
Zamani, Efpraxia D.
2
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2
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1
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Springer Fachmedien Wiesbaden
3
IGI Global
1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
SpringerLink / Bücher
6
International journal of internet marketing and advertising : IJIMA
5
Journal of business research : JBR
5
Apps management and e-commerce transactions in real-time
3
Journal of promotion management : JPM
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
BestMasters
2
Business horizons
2
Electronic commerce research and applications
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
Handbook of research on mobile marketing management
2
Information systems research : ISR
2
International journal of business information systems : IJBIS
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of marketing communications
2
Journal of marketing research
2
Journal of marketing theory and practice : JMTP
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing and consumer services
2
Premier reference source
2
Psychology & marketing
2
The marketing review
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Acta Universitatis Danubius / Oeconomica
1
Advances in e-business research (AEBR) book series
1
Advances in e-business research series (AEBR)
1
Advertising, promotion, and new media
1
Always learning
1
Arts and the market
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Bridging the gap between advertising academia and practice
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Business applications and computational intelligence
1
Business education & accreditation : BEA
1
CES working papers
1
Contemporary trends in innovative marketing strategies
1
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ECONIS (ZBW)
144
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1
Assessing hotel-related
smartphone
apps
using online reviews
Wang, Dan
;
Xiang, Zheng
;
Law, Chun Hung Roberts
;
Ki, …
- In:
Journal of hospitality marketing & management
25
(
2016
)
3/4
,
pp. 291-313
Persistent link: https://www.econbiz.de/10011499209
Saved in:
2
The mediating role of popularity rank on the relationship between advertising and in-app purchase sales in mobile application market
Oh, Yun Kyung
;
Min, Jihong
- In:
The journal of applied business research
31
(
2015
)
4
,
pp. 1311-1322
Persistent link: https://www.econbiz.de/10011350583
Saved in:
3
Seizing the commuting moment : contextual targeting based on mobile transportation
apps
Ghose, Anindya
;
Kwon, Hyeokkoo Eric
;
Lee, Dongwon
;
O, …
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 154-174
Persistent link: https://www.econbiz.de/10012038214
Saved in:
4
Branded
apps
: explaining effects of brands' mobile phone applications on brand responses
Noort, Guda van
;
Reijmersdal, Eva A. van
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011997971
Saved in:
5
Mobile shopping through applications : understanding application possession and mobile purchase
Kim, Mingyung
;
Kim, Jeeyeon
;
Choi, Jeonghye
;
Trivedi, …
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 55-68
Persistent link: https://www.econbiz.de/10011743758
Saved in:
6
Estimating demand for mobile applications in the new economy
Ghose, Anindya
;
Han, Sang Pil
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1470-1488
Persistent link: https://www.econbiz.de/10010381864
Saved in:
7
Effectiveness of location-based advertising and the impact of interface design
Molitor, Dominik
;
Spann, Martin
;
Ghose, Anindya
; …
- In:
Journal of management information systems : JMIS
37
(
2020
)
2
,
pp. 431-456
Persistent link: https://www.econbiz.de/10012262560
Saved in:
8
The dark side of mobile app adoption : examining the impact on customers’ multichannel purchase
Gu, Xian
;
Kannan, P. K.
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10012492695
Saved in:
9
Introduction : advancing understanding of mobile applications in marketing
Dinsmore, John
;
Swani, Kunal
;
Goodrich, Kendall
;
Konus, Umut
- In:
Journal of business research : JBR
126
(
2021
),
pp. 361-362
Persistent link: https://www.econbiz.de/10012494323
Saved in:
10
Mobile advertising acceptance and use of mobile payment
Ponce, Soledad
;
Ugalde, Cecilia
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
1
,
pp. 66-81
Persistent link: https://www.econbiz.de/10012613772
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