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Mobile application
Consumer behaviour
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Konsumentenverhalten
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Brand management
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Markenführung
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Betriebliche Wertschöpfung
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Brand image
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Business model
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Markenimage
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Value creation
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Brand
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Children
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Digitalisierung
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E-commerce
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Einzelhandel
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Electronic Commerce
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Kinder
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Markenartikel
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Product Placement
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Product placement
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Retail trade
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Digitale Dienste
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Distribution channel
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Internet
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Internet marketing
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Ireland
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Irland
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Marketing management
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Marketingmanagement
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Mobile Anwendung
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Network economics
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Netzwerkökonomik
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Social web
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Takeover
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Muzellec, Laurent
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Boulay, Jacques
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Faultrier, Brigitte de
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Feenstra, Florence
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O'Raghallaigh, Eamonn
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International journal of retail & distribution management
1
Journal of advertising research
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ECONIS (ZBW)
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Children's experiences and parents' perceptions of retailers' mobile applications
Muzellec, Laurent
;
Feenstra, Florence
;
Faultrier, …
- In:
International journal of retail & distribution management
44
(
2016
)
11
,
pp. 1118-1131
Persistent link: https://www.econbiz.de/10011640056
Saved in:
2
Mobile technology and its impact on the consumer decision-making journey : how brands can capture the mobile-driven "ubiquitous" moment of truth
Muzellec, Laurent
;
O'Raghallaigh, Eamonn
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 12-15
Persistent link: https://www.econbiz.de/10011875486
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