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When loyalty goes mobile : effects of mobile loyalty apps on purchase, redemption, and competition

Son, Yoonseock; Oh, Wonseok; Han, Sang Pil; Park, Sungho - In: Information systems research : ISR 31 (2020) 3, pp. 835-847

Persistent link: https://www.econbiz.de/10012298128

Excessive dependence on mobile social apps : a rational addiction perspective

Kwon, Hyeokkoo Eric; So, Hyunji; Han, Sang Pil; Oh, Wonseok - In: Information systems research : ISR 27 (2016) 4, pp. 919-939

Persistent link: https://www.econbiz.de/10011629907

Mobile app analytics : a multiple discrete-continuous choice framework

Han, Sang Pil; Park, Sungho; Oh, Wonseok - In: Management information systems : mis quarterly 40 (2016) 4, pp. 983-1008

Persistent link: https://www.econbiz.de/10011612508

Digitalization of loyalty : impacts of mobile technology on reward redemption and engagement level

Son, Yoonseock; Oh, Wonseok - In: Journal of management information systems : JMIS 40 (2023) 4, pp. 1301-1327

Persistent link: https://www.econbiz.de/10014582583

Leveraging the digital tracing alert in virus fight : the impact of COVID-19 cell broadcast on population movement

Ghose, Anindya; Oh, Wonseok; Son, Yoonseock - In: Information systems research : ISR 35 (2024) 2, pp. 570-589

Persistent link: https://www.econbiz.de/10014634964

Seizing the commuting moment : contextual targeting based on mobile transportation apps

Ghose, Anindya; Kwon, Hyeokkoo Eric; Lee, Dongwon; O, … - In: Information systems research : ISR 30 (2019) 1, pp. 154-174

Persistent link: https://www.econbiz.de/10012038214

When Loyalty Goes Mobile : Effects of Mobile Loyalty Apps on Purchase, Redemption, and Competition

Son, Yoonseock - 2020

Avenues for the delivery of loyalty programs have rapidly shifted from plastic card schemes to mobile-app-based initiatives; yet, our understanding of the economic value presented by the latter (i.e., loyalty apps) has not kept pace with this development. We examine the effects of loyalty app...

Persistent link: https://www.econbiz.de/10012846456