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Mobile app introduction and online and offline purchases and product returns
Narang, Unnati; Shankar, Venkatesh - In: Marketing science : the marketing journal of the … 38 (2019) 5, pp. 756-772
Persistent link: https://www.econbiz.de/10012120898
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Mobile Marketing 2.0 : state of the art and research agenda
Narang, Unnati; Shankar, Venkatesh - In: Marketing in a digital world, (pp. 97-119). 2019
Persistent link: https://www.econbiz.de/10012123421
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Mobile marketing : the way forward
Shankar, Venkatesh - In: Journal of interactive marketing : a quarterly … 34 (2016), pp. 1-2
Persistent link: https://www.econbiz.de/10011489393
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Mobile shopper marketing : key issues, current insights, and future research avenues
Shankar, Venkatesh; Kleijnen, Mirella; Ramanathan, Suresh; … - In: Journal of interactive marketing : a quarterly … 34 (2016), pp. 37-48
Persistent link: https://www.econbiz.de/10011489474
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First-mover advantage on the internet : real or virtual? ; Report No. 05-100
Varadarajan, Rajan; Yadav, Manjit S.; Shankar, Venkatesh - In: MSI reports : working paper series (2005) 1, pp. 3-25
Persistent link: https://www.econbiz.de/10002830700
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Mobile marketing in the retailing environment : current insights and future research avenues
Shankar, Venkatesh; Venkatesh, Alladi; Hofacker, Charles; … - In: Journal of interactive marketing : a quarterly … 24 (2010) 2, pp. 111-120
Persistent link: https://www.econbiz.de/10003987332
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First-mover advantage in an Internet-enabled market environment : conceptual framework and propositions
Varadarajan, Rajan; Yadav, Manjit S.; Shankar, Venkatesh - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 293-308
Persistent link: https://www.econbiz.de/10003758812