Dinsmore, John; Swani, Kunal; Troise, Ciro; Wamwara, Wakiuru - In: Digital business 2 (2022) 2, pp. 1-11
Mobile gaming applications (apps) are increasingly engineered to encourage the sending and receiving information between players in hopes of generating word-of-mouth and stimulating purchases. This research utilizes a social influence perspective to examine the trait antecedents (identification...
