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~subject:"Mobilkommunikation"
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Mobilkommunikation
Werbung
13,825
Kommunikation
12,776
Communication
11,432
Advertising
11,293
Werbewirkung
7,964
Advertising effects
7,738
Mobile communications
6,898
Consumer behaviour
6,063
Konsumentenverhalten
5,952
Interne Kommunikation
5,637
Internal communication
5,628
Theorie
4,237
Theory
4,120
Online-Marketing
3,110
Internet marketing
3,090
Deutschland
2,807
USA
2,538
United States
2,325
Germany
2,194
Öffentlichkeitsarbeit
2,066
communication
2,058
Public relations
1,971
Social Web
1,800
Social web
1,798
Brand management
1,685
Markenführung
1,661
Marketing
1,600
Spieltheorie
1,450
Game theory
1,429
advertising
1,404
Marketingmanagement
1,392
Unternehmen
1,379
Marketing management
1,374
Experiment
1,341
Mobiltelefon
1,223
Mobile phone
1,222
Markenimage
1,192
Brand image
1,185
Internet
1,147
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Online availability
All
Free
2,007
Undetermined
1,895
Type of publication
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Article
4,105
Book / Working Paper
2,824
Journal
9
Type of publication (narrower categories)
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Article in journal
3,298
Aufsatz in Zeitschrift
3,298
Graue Literatur
972
Non-commercial literature
972
Aufsatz im Buch
806
Book section
806
Working Paper
778
Arbeitspapier
712
Hochschulschrift
205
Thesis
167
Conference paper
154
Konferenzbeitrag
154
Collection of articles of several authors
126
Sammelwerk
126
Case study
85
Fallstudie
85
Konferenzschrift
68
Conference proceedings
54
Aufsatzsammlung
45
Amtsdruckschrift
37
Government document
37
Forschungsbericht
19
Bibliografie enthalten
15
Bibliography included
15
Collection of articles written by one author
13
Sammlung
13
Market information
12
Marktinformation
12
Reprint
8
Advisory report
7
Article
7
Gutachten
7
Handbook
7
Handbuch
7
Research Report
6
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5
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4
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English
6,154
German
740
French
32
Russian
8
Italian
5
Spanish
3
Finnish
2
Hungarian
2
Polish
2
Swedish
2
Undetermined
2
Bosnian
1
Croatian
1
Lithuanian
1
Dutch
1
Norwegian
1
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Author
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Asongu, Simplice
77
Haucap, Justus
38
Gerpott, Torsten J.
29
Kruse, Jörn
29
Grzybowski, Lukasz
26
Whalley, Jason
26
Sutherland, Ewan
24
Markendahl, Jan
23
Bohlin, Erik
22
Valletti, Tommaso M.
21
Heimeshoff, Ulrich
20
Madden, Gary
20
Verboven, Frank
20
Wolfstetter, Elmar
20
Dewenter, Ralf
18
Genakos, Christos
18
Liang, Julienne
18
Nett, Lorenz
17
Ivaldi, Marc
16
Odhiambo, Nicholas M.
16
Unhelkar, Bhuvan
16
Aker, Jenny C.
15
Büllingen, Franz
15
Duso, Tomaso
15
Foros, Øystein
15
Ghose, Anindya
15
Gruber, Harald
15
Karjaluoto, Heikki
15
Kim, Seongcheol
15
Stumpf, Ulrich
15
Grimm, Veronika
14
Kretschmer, Tobias
14
Pau, Louis-Francois
14
Riedel, Frank
14
Stamm, Peter
14
Bahia, Kalvin
13
Bauer, Hans H.
13
Castells, Pau
13
Chen, Hong
13
Tesei, Andrea
13
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IGI Global
90
National Bureau of Economic Research
22
International Telecommunications Society
15
Europäische Kommission
14
OECD
13
Organisation for Economic Co-operation and Development
10
Elinkeinoelämän Tutkimuslaitos
5
Europäische Kommission / Generaldirektion Kommunikationsnetze, Inhalte und Technologien
5
International Finance Corporation
5
WIK-Consult GmbH <Honnef>
5
Deutsche Bank <Frankfurt am Main> / Research
4
Erasmus Research Institute of Management
4
Monopolkommission
4
Renessans Kapital <Moskau>
4
Springer Fachmedien Wiesbaden
4
Deutschland / Bundeswehr / Universität Hamburg
3
Edward Elgar Publishing
3
Empirica, Gesellschaft für Kommunikations- und Technologieforschung <Bonn>
3
OECD / International Transport Forum
3
Robert Schuman Centre for Advanced Studies
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
World Bank Group
3
AMACOM
2
Bureau of Economic and Business Research <Champaign, Ill.>
2
Center for Economic Research <Tilburg>
2
Deutsche Verkehrswissenschaftliche Gesellschaft
2
EOS Gallup Europe <Wavre>
2
Europäische Kommission / Gemeinsame Forschungsstelle
2
Europäische Kommission / Generaldirektion Informationsgesellschaft
2
Hamburger Forum Medienökonomie
2
Information Resources Management Association
2
Institut für Wirtschaftspolitik <Hamburg>
2
Institut für Wirtschaftswissenschaften <Wien>
2
Internationale Fernmelde-Union
2
Melbourne Business School
2
Nomos Verlagsgesellschaft
2
Nordic Council of Ministers
2
TÜV Rheinland AG
2
Weltbank
2
Wissenschaftliches Institut für Kommunikationsdienste
2
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Published in...
All
Telecommunications policy : the international journal of digital economy, data sciences and new media
280
Technological forecasting & social change : an international journal
92
Journal of retailing and consumer services
70
Information economics and policy : IEP
46
AGDI working paper
41
International journal of business information systems : IJBIS
37
International journal of networking and virtual organisations : IJNVO
37
Journal of business research : JBR
37
Handbook of research in mobile business : technical, methodological, and social perspectives
36
SpringerLink / Bücher
31
Information systems research : ISR
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
27
WIK Diskussionsbeitrag
26
CESifo working papers
25
Discussion paper / Centre for Economic Policy Research
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
International journal of e-business research : an official publication of the Information Resources Management Association
23
Research policy : policy, management and economic studies of science, technology and innovation
23
Working paper
23
Diskussionsbeiträge / Wissenschaftliches Institut für Kommunikationsdienste
22
NBER working paper series
22
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
22
Applied economics
21
Diskussionsbeiträge / Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste
21
Tourism management : research, policies, practice
21
International journal of hospitality management
19
International journal of industrial organization
19
Handbook of research on mobile marketing management
18
Cogent business & management
17
Electronic commerce research
17
Electronic markets : the international journal on networked business
17
International journal of electronic business
17
NBER Working Paper
17
Mobile virtual work : a new paradigm? ; With 26 tables
16
NET Institute Working Paper
16
Technology analysis & strategic management
16
Working paper / National Bureau of Economic Research, Inc.
16
Applied economics letters
15
Discussion papers / CEPR
15
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Source
All
ECONIS (ZBW)
6,852
EconStor
82
RePEc
2
OLC EcoSci
1
USB Cologne (EcoSocSci)
1
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1
Mobile promotional
communication
and machine persuasion : a new paradigm for source effects?
Stafford, Thomas F.
- In:
Advertising, promotion, and new media
,
(pp. 278-297)
.
2015
Persistent link: https://www.econbiz.de/10011708689
Saved in:
2
Contemporaneous and delayed sales impact of location-based mobile promotions
Fang, Zheng
;
Gu, Bin
;
Luo, Xueming
;
Xu, Yunjie
- In:
Information systems research : ISR
26
(
2015
)
3
,
pp. 552-564
Persistent link: https://www.econbiz.de/10011372835
Saved in:
3
Why pay for something you can get free? : Indian market mavens' M-coupon redmenption behaviors
Gorder-Hinchey, Bonnie
;
Mantz, Timothy K.
;
Mantz, Kathy
; …
- In:
Journal of international business and economics : JIBE
19
(
2019
)
3
,
pp. 13-22
Persistent link: https://www.econbiz.de/10012879120
Saved in:
4
Consumer's attitude to receive and response to SMS
advertising
Mahdi Shadkam
- In:
International journal of business information systems : …
24
(
2017
)
1
,
pp. 69-90
Persistent link: https://www.econbiz.de/10011719120
Saved in:
5
Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness
Li, Chenxi
;
Luo, Xueming
;
Cheng, Zhang
;
Wang, Xiaoyi
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 762-779
Persistent link: https://www.econbiz.de/10011760394
Saved in:
6
Targeting and privacy in mobile
advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
7
How young people communicate - a Czech perspective
Fisher, Eddie John
;
Rupová, Pavlína
;
Bittnerová, Dominika
- In:
Business and Economic Research : BER
4
(
2014
)
2
,
pp. 323-338
Persistent link: https://www.econbiz.de/10011344807
Saved in:
8
Business wirting on the go : how executives manage impressions through e-mail
communication
in everyday work life
Caron, André H.
;
Hwang, Jennie M.
;
Brummans, Boris H. J. M.
- In:
Corporate communications : an international journal
18
(
2013
)
1
,
pp. 8-25
Persistent link: https://www.econbiz.de/10009711785
Saved in:
9
Comparing human-to-human and human-to-AEA
communication
in service encounters
Salomonson, Nicklas
;
Allwood, Jens
;
Lind, Mikael
;
Alm, …
- In:
Journal of business communication : JBC
50
(
2013
)
1
,
pp. 87-116
Persistent link: https://www.econbiz.de/10010198669
Saved in:
10
Mobile and PSTN
Communication
Services : Competition or Complementarity?
1995
Mobile
communication
services, especially analogue cellular radio, have been one of the success stories of the last …
Persistent link: https://www.econbiz.de/10012445098
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