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Factors affecting luxury purchase intention : a conceptual framework based on an extension of the theory of planned behavior
Jain, Sheetal; Khan, Mohammed Naved; Mishra, Sita - In: South Asian journal of management : SAJM 22 (2015) 4, pp. 136-163
Persistent link: https://www.econbiz.de/10011537086
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Critical success factors for luxury fashion brands in emerging markets : insights from a qualitative study
Jain, Sheetal; Mishra, Sita; Mukhopadhyay, Sandip - In: Journal of global fashion marketing : JGfM 12 (2021) 1, pp. 47-61
Persistent link: https://www.econbiz.de/10012416245
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Exploration of dissonance segments among fashion apparel consumers : evidence from a developing nation
Jamwal, Mohit; Mishra, Sita - In: International journal of emerging markets 18 (2023) 9, pp. 3138-3157
Persistent link: https://www.econbiz.de/10014451795
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Conspicuous value and luxury purchase intention in sharing economy in emerging markets : the moderating role of past sustainable behavior
Mishra, Sita; Jain, Sheetal; Pandey, Ritesh - In: Journal of global fashion marketing : JGfM 14 (2023) 1, pp. 93-107
Persistent link: https://www.econbiz.de/10013555423