Van Vaerenbergh, Yves; Holmqvist, Jonas - In: Journal of Business Research 67 (2014) 8, pp. 1601-1608
More than half of the countries in the world are multilingual, and more than half the world's consumers speak more than one language. Thus, bilingual consumers often receive services provided in a second or nonnative language. This article examines these consumers' word-of-mouth intentions after...