Similar Search Results

The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China

Liu, Sindy; Perry, Patsy; Moore, Christopher; Warnaby, Gary - In: Journal of business research : JBR 69 (2016) 1, pp. 357-364

Persistent link: https://www.econbiz.de/10011417742

Internationalization of a Chinese 'Born Glocal' Brand : The Case of Goodbaby

Checchinato, Francesca - 2013

manufacturers in the world and the leading brand in China. In order to analyze the brand awareness and purchase behavior in the …

Persistent link: https://www.econbiz.de/10013072287

The effects of retail banner standardization on the performance of global retailers

Nath, Pravin; Kirca, Ahmet H.; Kim, Saejoon; Andras, … - In: Journal of retailing 95 (2019) 3, pp. 30-46

Persistent link: https://www.econbiz.de/10012130004

An emerging market multinational company's internationalization : from original equipment manufacturer to global brand leader

Liu, Su; Chakravarty, Dwarka; Beamish, Paul W. - In: Thunderbird international business review 65 (2023) 5, pp. 501-517

Persistent link: https://www.econbiz.de/10014335690

Effect of applying business intelligence on export development and brand internationalization in large industrial firms

Golestanizadeh, Mahboobeh; Sarvari, Hadi; Cristofaro, Matteo - In: Administrative Sciences : open access journal 13 (2023) 2, pp. 1-13

Possessing an international brand in an exclusive field can play a critical role in developing exports. On the other hand, monitoring market conditions and predicting the changes caused by the physical separation and distance between the upstream and downstream markets and asymmetric information...

Persistent link: https://www.econbiz.de/10014245574