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~subject:"Multinationales Unternehmen"
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Erfolgreiches Key Account Mana...
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Multinationales Unternehmen
Key account management
371
Key-Account-Management
371
Kundengruppenmanagement
224
Relationship marketing
104
Beziehungsmarketing
103
Lieferantenmanagement
83
Supplier relationship management
83
Deutschland
60
Theorie
59
Theory
59
Germany
54
Strategisches Management
42
Strategic management
36
Verkauf
32
Kundenwert
30
B-to-B-Marketing
29
Business-to-business marketing
29
Selling
29
Customer value
28
USA
28
United States
27
Internationales Marketing
25
Physical distribution
25
Vertrieb
25
Transnational corporation
24
Erfolgsfaktor
22
Marketing management
22
Marketingmanagement
22
Marketing
19
Salespeople
19
Success factor
19
Verkaufspersonal
19
Accounting
18
Kundenmanagement
18
Rechnungswesen
18
Kundenanalyse
15
Consumer behaviour
14
Konsumentenverhalten
14
Betriebliche Wertschöpfung
13
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2
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2
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Article
19
Book / Working Paper
8
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Article in journal
14
Aufsatz in Zeitschrift
14
Aufsatz im Buch
4
Book section
4
Case study
4
Fallstudie
4
Hochschulschrift
4
Thesis
4
Graue Literatur
3
Non-commercial literature
3
Arbeitspapier
1
Bibliografie enthalten
1
Bibliography included
1
Dissertation u.a. Prüfungsschriften
1
Working Paper
1
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Language
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English
21
German
6
Author
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Yip, George S.
5
Shi, Linda Hui
3
Lacoste, Sylvie
2
Lindner, Detlev
2
Senn, Christoph
2
Zupancic, Dirk
2
Amin, Mohammad Sakif
1
Atanasova, Yana
1
Bink, Audrey
1
Bink, Audrey J. M.
1
Bink, Audrey J.M.
1
Cagni, Ilaria Carrara
1
Cavusgil, S. Tamer
1
Deszczyński, Bartosz
1
Gadiesh, Orit
1
Gao, Tao
1
Gao, Tao Tony
1
Hennessey, H. David
1
Hughes, Douglas E.
1
Kowalkowski, Christian
1
Leung, Philip
1
Lockau, Ina
1
Missirilian, Ohanes
1
Montgomery, David B.
1
Montgomery, David Bruce
1
Müller-Bruverius, Rolf-Jochen
1
Müllner, Markus
1
Nordigården, Daniel
1
Otzen-Wehmeyer, Eva
1
Pardo, Catherine
1
Portier, Philippe
1
Rehme, Jakob
1
Richards, Keith A.
1
Salle, Robert
1
Schrock, Wyatt A.
1
Shi, Linda H.
1
Thoma, Axel
1
Vestring, Till
1
Villalonga, Belen
1
Villalonga, Belén
1
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Handbook of strategic account management : a comprehensive resource
2
Harvard-Business-Manager : das Wissen der Besten
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of international marketing
2
Argumenta oeconomica
1
Duisburger betriebswirtschaftliche Schriften
1
Financial times handbook of management
1
Harvard business review : HBR
1
Interkulturelles Management : neue Ansätze - Erfahrungen - Erkenntnisse : Beiträge zum Fünften Internationalen Tag
1
Journal of business strategy
1
Journal of business-to-business marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Kundenzufriedenheit im IT-Outsourcing : das Optimum realisieren
1
Management international review : mir ; journal of international business
1
Research paper series / Graduate School of Business, Stanford University
1
Research paper series / Stanford Graduate School of Business
1
The journal of business & industrial marketing
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
25
USB Cologne (EcoSocSci)
2
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High-performance global account management teams : design dimensions, processes and outcomes
Atanasova, Yana
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003641374
Saved in:
2
International key account management in manufacturing companies : an exploratory approach of situative differentiation
Zupancic, Dirk
;
Müllner, Markus
- In:
Journal of business-to-business marketing
15
(
2008
)
4
,
pp. 455-475
Persistent link: https://www.econbiz.de/10003804730
Saved in:
3
Managing global customers : an integrated approach
Yip, George S.
;
Bink, Audrey J. M.
-
2007
Persistent link: https://www.econbiz.de/10003463207
Saved in:
4
Sustaining high-performance global account management : a model and test of a global change capability
Thoma, Axel
-
2009
Persistent link: https://www.econbiz.de/10003953567
Saved in:
5
International management : a necessity for Global Account Managers
Cagni, Ilaria Carrara
- In:
Interkulturelles Management : neue Ansätze - …
,
(pp. 195-229)
.
2008
Persistent link: https://www.econbiz.de/10003698117
Saved in:
6
The battle for China's good-enough market
Gadiesh, Orit
;
Leung, Philip
;
Vestring, Till
- In:
Harvard business review : HBR
85
(
2007
)
9
,
pp. 80-89
Persistent link: https://www.econbiz.de/10003535314
Saved in:
7
Global account management strategies : drivers and outcomes
Shi, Linda Hui
;
White, J. Chris
;
Zou, Shaoming
; …
- In:
Journal of international business studies : JIBS ; an …
41
(
2010
)
4
,
pp. 620-638
Persistent link: https://www.econbiz.de/10003982419
Saved in:
8
Dealing with market dynamism : the role of reconfiguration in global account management
Shi, Linda H.
;
Wu, Fang
- In:
Management international review : mir ; journal of …
51
(
2011
)
5
,
pp. 635-663
Persistent link: https://www.econbiz.de/10009311018
Saved in:
9
How do multinational suppliers formulate mechanisms of global account coordination? : an integrative framework and empirical study
Gao, Tao Tony
;
Shi, Linda Hui
- In:
Journal of international marketing
19
(
2011
)
4
,
pp. 61-87
Persistent link: https://www.econbiz.de/10009412151
Saved in:
10
Große Kunden, große Herausforderungen? : Kundenzufriedenheit beginnt beim Vertriebsprozess
Müller-Bruverius, Rolf-Jochen
- In:
Kundenzufriedenheit im IT-Outsourcing : das Optimum …
,
(pp. 73-81)
.
2014
Persistent link: https://www.econbiz.de/10010355827
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