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~subject:"Multinationales Unternehmen"
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Strategische Optionen im Marke...
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Multinationales Unternehmen
Strategisches Management
40,267
Strategic management
32,953
Marketing
31,412
Theorie
6,520
Theory
6,456
Deutschland
4,930
Marketingmanagement
4,356
Germany
4,261
Marketing management
4,117
Unternehmenserfolg
3,707
Firm performance
3,501
USA
3,432
Management
3,204
United States
3,155
Organizational change
2,869
Organisatorischer Wandel
2,857
Innovation
2,655
Innovationsmanagement
2,625
marketing
2,596
KMU
2,409
SME
2,409
Transnational corporation
2,397
Innovation management
2,366
Unternehmen
2,227
Strategische Planung
2,120
Consumer behaviour
2,006
Wettbewerbsstrategie
1,943
Konsumentenverhalten
1,877
Competitive strategy
1,800
Erfolgsfaktor
1,772
Personalmanagement
1,733
Human Resource Management
1,704
Unternehmensplanung
1,686
Corporate Social Responsibility
1,634
Corporate social responsibility
1,587
Welt
1,534
World
1,515
Success factor
1,505
Entrepreneurship
1,462
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Online availability
All
Undetermined
659
Free
295
Type of publication
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Article
1,517
Book / Working Paper
1,086
Journal
13
Type of publication (narrower categories)
All
Article in journal
1,001
Aufsatz in Zeitschrift
1,001
Aufsatz im Buch
465
Book section
465
Hochschulschrift
149
Collection of articles of several authors
133
Sammelwerk
133
Case study
108
Fallstudie
108
Thesis
102
Graue Literatur
99
Non-commercial literature
99
Aufsatzsammlung
98
Working Paper
78
Arbeitspapier
73
Lehrbuch
57
Textbook
50
Konferenzschrift
31
Bibliografie enthalten
30
Bibliography included
30
Dissertation u.a. Prüfungsschriften
28
Reprint
28
Conference proceedings
20
Bibliografie
14
Fallstudiensammlung
13
Festschrift
10
Glossar enthalten
10
Glossary included
10
Conference paper
8
Konferenzbeitrag
8
Bibliographie
7
Handbook
6
Handbuch
6
Interview
5
Mehrbändiges Werk
5
Multi-volume publication
5
Collection of articles written by one author
4
Guidebook
4
Ratgeber
4
Sammlung
4
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English
2,313
German
241
Undetermined
36
French
16
Spanish
8
Russian
5
Polish
3
Italian
2
Portuguese
2
Danish
1
Swedish
1
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Author
All
Rugman, Alan M.
60
Buckley, Peter J.
43
Verbeke, Alain
40
Pedersen, Torben
20
Tallman, Stephen B.
16
Pearce, Robert
14
Birkinshaw, Julian
10
Casson, Mark
10
Clegg, Jeremy
10
Morschett, Dirk
10
Mudambi, Ram
10
Yip, George S.
10
Andersson, Ulf
9
Bartlett, Christopher A.
9
Hansen, Michael W.
9
Lasserre, Philippe
9
Teece, David J.
9
Zentes, Joachim
9
Collinson, Simon
8
Demirbag, Mehmet
8
Hashai, Niron
8
Luo, Yadong
8
Mellahi, Kamel
8
Meyer, Klaus
8
Ramamurti, Ravi
8
Schmid, Stefan
8
Wu, Jie
8
Beamish, Paul W.
7
Cuervo-Cazurra, Alvaro
7
Devinney, Timothy Michael
7
Doz, Yves L.
7
Festing, Marion
7
Ghemawat, Pankaj
7
Govindarajan, Vijay
7
Gupta, Anil K.
7
Hitt, Michael A.
7
Kolk, Ans
7
Lessard, Donald R.
7
Papanastassiou, Marina
7
Rohrbeck, René
7
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Institution
All
Edward Elgar Publishing
14
IGI Global
2
International Business Machines Corporation
2
National Bureau of Economic Research
2
Strategic Management Society
2
AIB-UKI Conference <45., 2018, Birmingham>
1
Academy of International Business / UK Chapter
1
American Graduate School of International Management <Glendale, Ariz.>
1
Australian Centre for International Business
1
Boeing Institute of International Business
1
Boeing Institute of International Business, Saint Louis, Mo.
1
Books on Demand GmbH <Norderstedt>
1
Carl-Auer-Systeme Verlag und Verlagsbuchhandlung GmbH
1
Carron Company
1
Center for Urban & Real Estate Management <Zürich>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
De Gruyter Oldenbourg
1
DePaul University / College of Commerce
1
Deutsch-Brasilianische Industrie- und Handelskammern
1
ESCP-EAP European School of Management <Paris u.a.>
1
Ecole des hautes études commerciales <Frankreich>
1
European International Business Academy <Maastricht, Netherlands)> / Conference
1
Fundación CODESPA <Madrid>
1
Gesellschaft für Ökologische Kommunikation mbH
1
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
1
Institut für Sozialwissenschaftliche Forschung <München>
1
Institut zur Cooperation bei Entwicklungs-Projekten <Wien>
1
Institute for Business and Economic Research, School of Business, San Jose State University
1
Institutet för Internationellt Företagande
1
Instituto de Economia <Campinas>
1
International Conference on Business History <1, 1974, Susono>
1
International Finance Corporation
1
Jebel Ali / Free Zone Authority
1
Katholische Universität Eichstätt-Ingolstadt
1
Leuphana Universität Lüneburg
1
London Business School
1
Lyndon B. Johnson School of Public Affairs
1
Manchester Business School
1
Moskovskij gosudarstvennyj universitet im. M.V. Lomonosova / Ėkonomičeskij fakulʹtet
1
National Productivity Council, India
1
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Published in...
All
International business review : the official journal of the European International Business Academy
47
Journal of world business : JWB
41
Management international review : mir ; journal of international business
34
SpringerLink / Bücher
33
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
29
Journal of international management
26
Journal of business research : JBR
20
Global strategy journal : GSJ
18
Springer eBook Collection
16
European journal of international management : EJIM
15
Multinational business review
15
Edward Elgar E-Book Archive
14
The Oxford handbook of international business
14
Thunderbird international business review
14
Asia Pacific business review
13
Emerging multinationals in emerging markets
13
European management journal
13
Journal of business strategy
13
Global strategy journal
12
International marketing review
12
Transnational corporations and development policy : critical perspectives
12
Research in global strategic management : a research annual
11
Transnational corporations and local firms in developing countries : linkages and upgrading
11
mir-Edition
11
Foreign direct investment, China and the world economy
10
New horizons in international business
10
The Academy of International Business
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of international entrepreneurship
9
Research in global strategic management
9
Case studies on MNCs in India
8
Critical perspectives on international business
8
Emerald insight
8
Europäische Hochschulschriften / 5
8
Harvard business review : HBR
8
International journal of emerging markets
8
Journal of business ethics : JOBE
8
Journal of management studies : JMS
8
Review of international business and strategy
8
Strategic management review : SMR
8
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Source
All
ECONIS (ZBW)
2,458
USB Cologne (EcoSocSci)
142
EconStor
6
USB Cologne (business full texts)
5
OLC EcoSci
5
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1
Basisstrategien im internationalen
Marketing
Segler, Kay
-
1986
Persistent link: https://www.econbiz.de/10000698254
Saved in:
2
Kulturelle Faktoren in der internationalen Geschäftsentwicklung : onlinebasierte Möglichkeiten des interkulturellen Marketings
Vieregg, Sebastian
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003895908
Saved in:
3
Product adoption and innovation diffusion : the case of Japanese
marketing
to China
Horn, S. A.
- In:
Japanese multinationals in China
,
(pp. 102-122)
.
2010
Persistent link: https://www.econbiz.de/10003935848
Saved in:
4
Unternehmer und Unternehmensperspektiven für Klein- und Mittelunternehmen : Festschrift für Hans Jobst Pleitner
Brauchlin, Emil
(
ed.
);
Pichler, Johann Hanns
(
ed.
); …
-
2000
strategischer Erfolgsfaktoren zurück. Sodann befassen sich mehrere Abhandlungen mit Bereichen wie
Marketing
, Kooperation …
Persistent link: https://www.econbiz.de/10011402015
Saved in:
5
An explanation of how a collectivist culture underpins the
marketing
strategy process in Japanese and South Korean electronics companies
Lee, Yang-im
;
Trim, Peter R. J.
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
3
,
pp. 314-337
Persistent link: https://www.econbiz.de/10010408103
Saved in:
6
On the determinants of post-entry strategic positioning of foreign firms in a host market : a "strategy tripod" perspective
Xie, Yu Henry
;
Zhao, Hongxin John
;
Xie, Qian Jane
; …
- In:
International business review : the official journal of …
20
(
2011
)
4
,
pp. 477-490
Persistent link: https://www.econbiz.de/10009234789
Saved in:
7
Gestaltung eines integrierten strategischen Zielsystems im internationalen Industriekonzern : unter besonderer Berücksichtigung des Balanced Scorecard-Konzepts
Willms, Kerstin
-
2005
Persistent link: https://www.econbiz.de/10002817489
Saved in:
8
Unternehmer und Unternehmensperspektiven für Klein- und Mittelunternehmen : Festschrift für Hans Jobst Pleitner
Brauchlin, Emil
(
ed.
);
Pleitner, Hans Jobst
(
honouree
); …
-
2000
Persistent link: https://www.econbiz.de/10001506877
Saved in:
9
Restructuring Japanese business for growth : strategy, finance, management and
marketing
perspective
Aggarwal, Raj
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001376708
Saved in:
10
An exploration of Cava wineries : a resource-based approach
Alonso, Abel Duarte
- In:
International journal of wine business research : IJWBR
29
(
2017
)
1
,
pp. 20-36
Persistent link: https://www.econbiz.de/10011704094
Saved in:
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