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Managing global customers : an integrated approach
Yip, George S.; Bink, Audrey J. M. - 2007
Persistent link: https://www.econbiz.de/10004891835
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The marking enterprise : business success and societal embedding
Thoenig, Jean-Claude; Waldman, Charles - 2007
Persistent link: https://www.econbiz.de/10004872301
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The management of public affairs by MNCs and their organisations in the European Union : a network perspective
Dornier, Raphael - 1997
Persistent link: https://www.econbiz.de/10000623074
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Konzeptionelle und methodische Probleme in der interkulturellen Management- und Marketingforschung
Holzmüller, Hartmut H. - 1995
Persistent link: https://www.econbiz.de/10000543182
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International business : the new realities
Cavusgil, S. Tamer; Knight, Gary A.; Riesenberger, John R. - 2012 - 2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10008909336
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Total global strategy
Yip, George S. - 2012 - 3. ed., intern. ed.
Persistent link: https://www.econbiz.de/10009504736
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Market entry strategies : text, cases and readings in market entry management
Lymbersky, Christoph - 2008 - 1. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003627784
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Business weltweit : der Weg zum interkulturellen Management
Trompenaars, Fons; Woolliams, Peter - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002102946
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Post-COVID-19 perspectives on international business
Lichy, Jessica (ed.) - 2021
Persistent link: https://www.econbiz.de/10012519642