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Standardization of international strategy and export performance: a meta-analysis

Shoham, Aviv - In: Strategic global marketing : issues and trends, (pp. 97-120). 2002

Persistent link: https://www.econbiz.de/10001777083

Uncovering the influence of the international marketing function in international firms

Gnizy, Itzhak; Shoham, Aviv - In: International marketing review 31 (2014) 1, pp. 51-78

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Explicating the reverse internationalization processes of firms

Gnizy, Itzhak; Shoham, Aviv - In: Journal of global marketing 27 (2014) 4, pp. 262-283

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The competitive positioning of foreign MNEs in domestic markets : theoretical extensions and evidence from the Israeli market

Fiegenbaum, Avi; Lavie, Dovev; Shoham, Aviv - In: Management international review : mir ; journal of … 44 (2004) 3, pp. 261-284

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The interaction between environment and strategic orientation in born globals' choice of entry mode

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Uncovering the Influence of the International Marketing Function in International Firms

Gnizy, Itzhak; Shoham, Aviv - 2021

Purpose: The role played by the marketing function (MF) has been subjected to considerable academic and public media attention. Recent research reflects an ongoing debate on MF’s decreasing influence attributed by some to its poor performance. However, studies have analyzed the general...

Persistent link: https://www.econbiz.de/10013312407

Special issue: International dynamic marketing capabilities

Pfajfar, Gregor (ed.); Mitręga, Maciej (ed.); … - 2024

Persistent link: https://www.econbiz.de/10014524763