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Addressing the complexities of managing domestic and multinational corporate brands
Khojastehpour, Morteza; Ferdous, Ahmed Shahriar; … - In: Corporate communications : an international journal 20 (2015) 1, pp. 48-62
Persistent link: https://www.econbiz.de/10010513877
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The role of MNC's subsidiaries in creating multinational corporte brand
Khojastehpour, Morteza; Johns, Raechel - In: Journal of strategic marketing 23 (2015) 6, pp. 512-525
Persistent link: https://www.econbiz.de/10011478809
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Facets of the global corporate brand
Melewar, T. C.; McCann, Christopher D. - In: Handbook of corporate communication and public …, (pp. 158-166). 2004
Persistent link: https://www.econbiz.de/10002559120
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International corporate brand management : evaluating standardized corporate branding accross countries
Meierer, Markus - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008688658
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Tata : the evolution of a corporate brand
Witzel, Morgen - 2010 - 1. publ.
Persistent link: https://www.econbiz.de/10013502025
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International Corporate Brand Management : Evaluating Standardized Corporate Branding Across Countries
Meierer, Markus - 2011
Marketers have to understand how the information that consumers associate with a company and its products affects their responses to those products. Adressing this issue, Markus Meierer analyzes firstly if consumers from Germany, France, Romania, Russia, and the USA perceive an internationally...
Persistent link: https://www.econbiz.de/10014015144
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Corporate social responsibility and supply chain : a study for evaluating corporate hypocrisy with special focus on stakeholders
Tiwari, Mohit; Tiwari, Tripti; Santhose, Samuel Sam; … - In: International journal of finance & economics : IJFE 28 (2023) 2, pp. 1391-1403
Persistent link: https://www.econbiz.de/10014253402
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How does ESG performance impact corporate outward foreign direct investment?
Wang, Xiali; Ren, Kangjun; Li, Lanhua; Qiao, Yuhao; Wu, Bao - In: Journal of international financial management & accounting 35 (2024) 2, pp. 534-583
Persistent link: https://www.econbiz.de/10014565041
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Corporate social responsibility strategy and corporate sustainability of food businesses in Thailand
Sananuamengthaisong, Manisara - In: Journal of international business and economics : JIBE 13 (2013) 4, pp. 155-166
Persistent link: https://www.econbiz.de/10010242323
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Corporate social responsibility and business value of multinational companies : lessons from a Sub-Saharan African environment
Abugre, James B.; Anlesinya, Alex - In: Journal of African business 20 (2019) 4, pp. 435-454
Persistent link: https://www.econbiz.de/10012180415