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~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
Konsumentenverhalten
79,179
Consumer behaviour
78,746
Russland
57,065
Russia
46,715
Theorie
10,756
Theory
10,565
Beziehungsmarketing
8,802
Relationship marketing
8,791
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7,474
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7,471
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7,000
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6,974
Markenimage
6,579
Brand image
6,555
USA
6,039
Deutschland
5,736
United States
5,718
Online-Handel
5,462
Online retailing
5,449
Kundenzufriedenheit
5,401
Customer satisfaction
5,399
Germany
5,030
Systemtransformation
4,774
Economic transition
4,684
Social Web
4,641
China
4,639
Social web
4,639
Online-Marketing
4,386
Internet marketing
4,363
Einzelhandel
4,348
Dienstleistungsqualität
4,314
Service quality
4,311
Retail trade
4,257
Brand
4,241
Markenartikel
4,236
Transnational corporation
4,099
Welt
4,072
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4,039
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Buckley, Peter J.
26
Panibratov, Andrej Ju.
24
Cavusgil, S. Tamer
19
Gurkov, Igorʹ B.
18
Schmid, Stefan
18
Verbeke, Alain
18
Cuervo-Cazurra, Alvaro
17
Michailova, Snejina
16
Khan, Zaheer
15
Kraus, Sascha
15
Kuivalainen, Olli
15
Liuhto, Kari
15
Meyer, Klaus
15
Hennart, Jean-François Marie André
14
Larimo, Jorma
14
Wu, Jie
14
Puck, Jonas
13
Welch, Lawrence S.
13
Arslan, Ahmad
12
Etemad, Hamid
12
Gonzalez-Perez, Maria Alejandra
12
Oh, Chang Hoon
12
Raff, Horst
12
Shenkar, Oded
12
Beamish, Paul W.
11
Buch, Claudia M.
11
Holtbrügge, Dirk
11
Knight, Gary A.
11
Kumar, Vikas
11
Paul, Justin
11
Stähler, Frank
11
Alon, Ilan
10
Benito, Gabriel R. G.
10
Ciravegna, Luciano
10
Cui, Lin
10
Demirbag, Mehmet
10
Dikova, Desislava
10
Dimitratos, Pavlos
10
Filippov, Sergey
10
Francioni, Barbara
10
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Edward Elgar Publishing
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National Bureau of Economic Research
5
Springer Fachmedien Wiesbaden
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University of Reading / Department of Economics
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DePaul University / College of Commerce
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Harvard Graduate School of Business Administration
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
Moskovskij gosudarstvennyj universitet im. M.V. Lomonosova / Ėkonomičeskij fakulʹtet
2
USA / Department of Commerce and Labor
2
Universität Mannheim
2
Verlag Dr. Kovač
2
AIB-UKI Conference <47., 2021, Online>
1
AMACOM
1
Academy of International Business / UK Chapter
1
Akademische Verlagsgemeinschaft München
1
American Management Association
1
Aprelʹskaja meždunarodnaja naučnaja konferencija po problemam razvitija ėkonomiki i obščestva <15., 2014, Moskau>
1
Asahi Glass Company, Ltd.
1
Association of European Businesses
1
Bajkalʹskij Gosudarstvennyj Universitet Ėkonomiki i Prava / Čitinskij Institut
1
Brookings Institution
1
Bundesinstitut für Ostwissenschaftliche und Internationale Studien
1
Campus Verlag
1
Center for Economic Analysis <Boulder, Colo.>
1
Centre for Economic Policy Research
1
Centre for New and Emerging Markets <London>
1
Colorado / University / Business Research Division
1
Company of Proprietors of the Navigation of the River Dun
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
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Conference on Marketing and Business Strategies for Central and Eastern Europe <13, 2005, Wien>
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Deutschland / Bundeswehr / Universität Hamburg
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Diplomatičeskaja Akademija MID Rossii
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ESCP Europe Wirtschaftshochschule <Berlin>
1
Edition Winterwork
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Energy Sector Management Assistance Program
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Erasmus Research Institute of Management
1
Ernst & Young International <New York, NY>
1
Ernst and Whinney International <New York, NY>
1
European International Business Academy
1
Finansovyj Universitet
1
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International business review : the official journal of the European International Business Academy
171
Journal of world business : JWB
95
Journal of business research : JBR
76
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
75
Management international review : mir ; journal of international business
73
Journal of international entrepreneurship
63
Journal of international management
63
International marketing review
45
European journal of international management : EJIM
40
Journal of East-West business
37
Multinational business review
37
Entrepreneurial business and economics review : EBER
29
International journal of emerging markets
29
Thunderbird international business review
28
SpringerLink / Bücher
26
Journal of East European management studies : JEEMS
25
Asian business & management
21
Management international review : MIR ; journal of international business
21
European business review : EBR ; the official journal of the International Management Centres, Europe
20
Journal of international marketing
20
International journal of business and globalisation : IJBG
19
Review of international business and strategy
19
Global strategy journal : GSJ
17
Asia Pacific business review
15
Critical perspectives on international business
15
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
14
Europäische Hochschulschriften / 5
14
Industrial marketing management : the international journal for industrial and high-tech firms
14
Administrative Sciences : open access journal
13
International small business journal : researching entrepreneurship
13
Springer eBook Collection
13
Baltic journal of management
12
International entrepreneurship and management journal
12
Management and organization review : MOR ; the official journal of The International Association for Chinese Management Research
12
Journal of global marketing
11
Journal of international trade & commerce
11
Transnational corporations : investment and development
11
CESifo working papers
10
European management journal
10
Higher School of Economics Research Paper
10
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ECONIS (ZBW)
4,142
EconStor
10
USB Cologne (EcoSocSci)
4
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1
Emerging Russian multinational companies : managerial and corporate challenges
Filippov, Sergey
- In:
European journal of international management : EJIM
6
(
2012
)
3
,
pp. 323-341
Persistent link: https://www.econbiz.de/10009578292
Saved in:
2
Global diversity : winning customers and engaging employees within world markets
Gundling, Ernest
;
Zanchettin, Anita
-
2007
Persistent link: https://www.econbiz.de/10003361551
Saved in:
3
International business entry modes and consumer ethnocentrism : a multi country perspective
Bose, Tarun Kanti
;
Chew, Tze Cheng
;
Purohit, Sonal
; …
- In:
Thunderbird international business review
66
(
2024
)
3
,
pp. 233-249
Persistent link: https://www.econbiz.de/10014532165
Saved in:
4
International corporate brand management : evaluating standardized corporate branding accross countries
Meierer, Markus
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008688658
Saved in:
5
The application of project advancement to developing the deployment procedure for transnational investment : the example of fast food industry entry into mainland China
Chang, Cheng-chang
;
Chen, Yan-kwang
- In:
International journal of management concepts and …
3
(
2009
)
3
,
pp. 290-311
Persistent link: https://www.econbiz.de/10003829037
Saved in:
6
KFC's radical approach to China
Bell, David E.
;
Shelman, Mary L.
- In:
Harvard business review : HBR
89
(
2011
)
11
,
pp. 137-142
Persistent link: https://www.econbiz.de/10009380905
Saved in:
7
KFC in China
Yang, Hsiao-Pei
- In:
Marketing cases from emerging markets
,
(pp. 17-23)
.
2014
Persistent link: https://www.econbiz.de/10010188853
Saved in:
8
Revisiting the global expansion strategy of fast-food brand : modelling of satisfaction antecedents in marketing management
Oe, Hiroko
;
Weeks, Max
- In:
International journal of services and operations …
42
(
2022
)
4
,
pp. 564-579
Persistent link: https://www.econbiz.de/10013369275
Saved in:
9
When global value chains are not global : case studies from the Russian fast-food industry
Berman, Danielle
- In:
Competition & change : the journal of global business …
15
(
2011
)
4
,
pp. 274-295
Persistent link: https://www.econbiz.de/10009407490
Saved in:
10
Future orientation and foreign entry mode choice in the internationalization of professional service firms
Yuliani Suseno
;
Pinnington, Ashly H.
- In:
Journal of general management
43
(
2017/2018
)
4
,
pp. 145-156
Persistent link: https://www.econbiz.de/10011912161
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