Integrating the customer in the innovation process is believed to be a powerful means to reduce failure rates and to increase the revenue from new products. Although many companies have launched programs to enable such integration, the understanding of the mechanisms behind successful programs...

"This book documents the various dimensions of social media adoption, and especially the use of social media in citizen-enabled social advocacy campaigns. The book explores the reservations that have expressed by some commentators and researchers as to the actual influence and ramifications of...

For decades transnational communities of immigrants have used various forms of communication to maintain ties with their places of origin. Transnational communities of immigrants are creating and enhancing virtual spaces for (re)creating and maintaining a SOC across national borders. This paper...

For decades transnational communities of immigrants have used various forms of communication to maintain ties with their places of origin. Transnational communities of immigrants are creating and enhancing virtual spaces for (re)creating and maintaining a SOC across national borders. This paper...

Part I Online Corporate Diversity in the Financial Industry -- 1. Introduction -- 2. Online Diversity Communication at JPMorgan Chase -- 3. Online Diversity Communication at Wells Fargo -- 4. Online Diversity Communication at Bank of America -- 5. Online Diversity Communication at Citigroup --...