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Multidimensional scaling and positioning
Green, Paul E.; Rao, Vithala R.; Wedel, Michel - 2017
Persistent link: https://www.econbiz.de/10011634176
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Marketing applications of MDS : assessment and outlook
Green, Paul E. - 2007
Persistent link: https://www.econbiz.de/10003541510
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On the robustness of multidimensional scaling techniques
Green, Paul E. - 2007
Persistent link: https://www.econbiz.de/10003541511
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Psychometric methods in marketing research : part II, multidimensional scaling
Carroll, J. Douglas; Green, Paul E. - 2007
Persistent link: https://www.econbiz.de/10003541509
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Analyzing multivariate data
Lattin, James M.; Carroll, J. Douglas; Green, Paul E. - 2003 - [Reprint]
Persistent link: https://www.econbiz.de/10003878674
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Analyzing multivariate data
Lattin, James M.; Carroll, J. Douglas; Green, Paul E. - 2003
Persistent link: https://www.econbiz.de/10004818551
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Mathematical tools for applied multivariate analysis
Green, Paul E.; Carroll, J. Douglas - 1976
Persistent link: https://www.econbiz.de/10004570030
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A latent class binomial logit methodology for the analysis of paired comparison choice data
Wedel, Michel; DeSarbo, Wayne - 1992
Persistent link: https://www.econbiz.de/10000831791
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Restricted principal components analysis for marketing research
DeSarbo, Wayne; Hausman, Robert E.; Kukitz, Jeffrey M. - In: Journal of modelling in management 2 (2007) 3, pp. 305-328
Persistent link: https://www.econbiz.de/10003773901
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Dynamic strategic groups : deriving spatial evolutionary paths
DeSarbo, Wayne; Grewal, Rajdeep; Wang, Rui - In: Strategic management journal 30 (2009) 13, pp. 1420-1439
Persistent link: https://www.econbiz.de/10003905660