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Applying SPAT for understanding B-to-B supplier switching processes
Selos, Erno; Laine, Teemu; Roos, Inger; Suomala, Petri; … - In: Managing service quality : MSQ ; an international journal 23 (2013) 4, pp. 321-340
Persistent link: https://www.econbiz.de/10009769854
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Einflussfaktoren auf die flugbetrieblichen Ziele von Piloten : eine empirische Studie zur Informationsqualität
Eger, Dirk - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003556468
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Project management assets and their relationship with the project management capability of the firm
Jugdev, Kam; Mathur, Gita; Fung, Tak Shing - In: International journal of project management : the … 25 (2007) 6, pp. 560-568
Persistent link: https://www.econbiz.de/10003514950
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Product innovativeness, customer newness, and new product performance : a time-lagged examination of the impact of salesperson selling intentions on new product performance
Fu, Frank Q.; Jones, Eli; Bolander, Willy - In: The journal of personal selling & sales management : JPSSM 28 (2008) 4, pp. 351-364
Persistent link: https://www.econbiz.de/10003774597
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Ventures for the public good and entrepreneurial intentions : an empirical analysis of sustainability orientation as a determining factor
Wagner, Marcus - In: Journal of small business and entrepreneurship : JSBE ; … 25 (2012) 4, pp. 519-531
Persistent link: https://www.econbiz.de/10009684861
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Multivariate analysis in marketing : theory and application
Aaker, David A. (ed.) - 1971
Persistent link: https://www.econbiz.de/10000050372
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Strategic marketing practices : their contribution to the competitive success of medium-sized manufacturing firms in New Zealand
Brooksbank, Roger; Garland, Ron; Taylor, David - In: Small enterprise research : SER ; the Journal of SEAANZ 16 (2008) 2, pp. 8-20
Persistent link: https://www.econbiz.de/10003911956
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The complementary roles of traditional and social media in driving marketing performance
Stephen, Andrew T.; Galak, Jeff - 2010
Persistent link: https://www.econbiz.de/10008798231
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MDS maps for product attributes and market response : an application to scanner panel data
Andrews, Rick L.; Manrai, Ajay K. - 2007
Persistent link: https://www.econbiz.de/10003541417
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The effects of alternative methods of collecting similarity data for multidimensional scaling
Bijmolt, Tammo H. A.; Wedel, Michel - 2007
Persistent link: https://www.econbiz.de/10003541421