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Transformative green marketing : impediments and opportunities
Polonsky, Michael Jay - In: Journal of business research : JBR 64 (2011) 12, pp. 1311-1319
Persistent link: https://www.econbiz.de/10009382480
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Environmental marketing
Polonsky, Michael J. - In: Business management and environmental stewardship : …, (pp. 118-137). 2009
Persistent link: https://www.econbiz.de/10003946780
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An exploratory study of sustainability as a stimulus for corporate entrepreneurship
Morrish, Sussie C.; Miles, Morgan P.; Polonsky, Michael Jay - In: Corporate social responsibility and environmental management 18 (2011) 2, pp. 162-171
Persistent link: https://www.econbiz.de/10009232601
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Special issue: Green marketing
Polonsky, Michael J. (contributor) - 2015
Persistent link: https://www.econbiz.de/10011385755
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The limitations and potentialities of green marketing
Wymer, Walter; Polonsky, Michael J. - In: Journal of nonprofit & public sector marketing 27 (2015) 3, pp. 239-262
Persistent link: https://www.econbiz.de/10011385769
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An analysis of the green consumer domain within sustainability research : 1975 to 2014
Kumar, Prashant; Polonsky, Michael J. - In: Australasian marketing journal 25 (2017) 2, pp. 85-96
Persistent link: https://www.econbiz.de/10011729862
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SDG commentary: services that sustainably manage resources for all humans-the regenerative service economy framework
Russell-Bennett, Rebekah; Polonsky, Michael J.; Fisk, … - In: The journal of services marketing 38 (2024) 2, pp. 172-189
Persistent link: https://www.econbiz.de/10014473614