Similar Search Results

Cause beneficial or cause exploitative? : using joint motives to increase credibility of sustainability efforts

Wallach, Karen Anne; Popovich, Deidre - In: Journal of public policy & marketing 42 (2023) 2, pp. 187-202

Persistent link: https://www.econbiz.de/10014228909

Sustainability and branding : an integrated perspective

Kumar, V.; Christodoulopoulou, Angeliki - In: Industrial marketing management : the international … 43 (2014) 1, pp. 6-15

Persistent link: https://www.econbiz.de/10010359386

Integrating sustainable development into their marketing strategy : practices of Lebanese agri-food industries

Davidavičienė, Vida; Abou Fayad, Cendrella; Gergess, Marc - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 25 (2024) 1, pp. 24-35

ethical methods that benefit both the planet and humanity. This underscores a rising corporate trend towards sustainability … aligned with sustainability principles, becomes a pivotal tool for businesses transitioning to sustainable practices. The food … aim to identify the level of integration of sustainability within the marketing practices of these industries, identify …

Persistent link: https://www.econbiz.de/10014636097

From brand vision to brand evaluation : strategically building and sustaining brands

De Chernatony, Leslie - 2001

Persistent link: https://www.econbiz.de/10001546612

Brand purpose as the next marketing paradigm

Derqui, Belén - In: Advances in National Brand and Private Label Marketing …, (pp. 89-97). 2022

Persistent link: https://www.econbiz.de/10013281262

Reporting of non-financial performance indicators : a useful tool for a sustainable marketing strategy

Calu, Adriana; Negrei, Costel; Calu, Daniela Artemisa; … - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 977-993

regarding suppliers’ sustenability emphasize this aspect in order to create a brand value whereas the rest of the organizations …

Persistent link: https://www.econbiz.de/10011824720

Matrix model for choosing green marketing sustainable strategic alternatives

Sitnikov, Catalina Soriana; Vasilescu, Laura; Ogarcă, … - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 909-926

Green marketing examines the symbiotic role played by marketing in ensuring sustainable business, exploring issues concerning the environment and the way strategic decisions can influence it. At present, the environmental issues concern more and more the competitive approach any organization can...

Persistent link: https://www.econbiz.de/10011824820

The impact of corporate sustainability strategies on the financial performance of Romanian companies in the context of green marketing

Siminică, Marian; Crăciun, Liviu; Dinu, Adina - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 994-1010

approach and to evaluate the impact of the sustainability strategies implemented on their financial performance. The research … of business sustainability strategies in 31 top performing companies in Romania is conducted by analyzing their green … marketing initiatives, the ability to communicate online current and past Corporate Sustainability (CS) actions (substantive …

Persistent link: https://www.econbiz.de/10011824443

Sustainable behaviors and personality moderating the status goal and purchase intention relationship of luxury brands

Vera, Jorge; Fuentes, Humberto; Kolbe, Diana - In: Journal of business economics and management 25 (2024) 2, pp. 377-395

suggests an interaction between sustainability beliefs and personality traits. Traditional, luxury brand purchasers are … considered carefree of sustainability considerations. Therefore, a research gap exists regarding sustainable behaviors and … firms pursuing a long-term sustainability agenda may benefit from strategies based on social-adjustive needs. …

Persistent link: https://www.econbiz.de/10014540672

Don't put all your green eggs in one basket : examining environmentally friendly sub-branding strategies

Koo, Jayoung; Loken, Barbara - In: Business ethics, the environment & responsibility 31 (2022) 1, pp. 164-176

Persistent link: https://www.econbiz.de/10012795278

1
2
3
4
5
6
7
8
9
10
Next
Last