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Special issue: Brand-consumer storytelling theory and research

Woodside, Arch G. (contributor) - 2010

Persistent link: https://www.econbiz.de/10003981127

Storytelling research of consumers' self-reports of urban tourism experiences in China

Hsu, Shih-yun; Dehuang, Ning; Woodside, Arch G. - In: Journal of business research : JBR 62 (2009) 12, pp. 1223-1254

Persistent link: https://www.econbiz.de/10003900739

Storytelling research on international visitors : interpreting own experiences in Tokyo

Martin, Drew; Woodside, Arch G. - In: Qualitative market research : an international journal 14 (2011) 1, pp. 27-54

Persistent link: https://www.econbiz.de/10008858056

Creating visual narrative art for decoding stories that consumers and brands tell

Megehee, Carol M.; Woodside, Arch G. - In: Psychology & marketing 27 (2010) 6, pp. 603-622

Persistent link: https://www.econbiz.de/10003981120

Narrative analysis for decoding marketer - customer interactions in hospitality contexts

Woodside, Arch G.; Coleman, Linda Jane - In: Tourism sensemaking : strategies to give meaning to …, (pp. 223-231). 2011

Persistent link: https://www.econbiz.de/10009380868

When consumers and brands talk : storytelling theory and research in psychology and marketing

Woodside, Arch G.; Sood, Suresh; Miller, Kenneth E. - In: Psychology & marketing 25 (2008) 2, pp. 97-145

Persistent link: https://www.econbiz.de/10003735801

Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research

Woodside, Arch G. (contributor); … - 2009

Volume 3 examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior (e.g., road...

Persistent link: https://www.econbiz.de/10011905417

Storytelling-case archetype decoding and assignment manual (SCADAM)

Woodside, Arch G. (contributor); Sood, Suresh C. (contributor) - 2016

Storytelling-case archetype decoding and assignment manual (SCADAM) reviews cultural and tourism/hospitality applications of Carl Jung's work on archetypes in shaping behavior and unconscious/conscious thought. SCADAM includes a testing manual on how to use Donald T. Campbell's "degrees of...

Persistent link: https://www.econbiz.de/10012050332

Storytelling-case archetype decoding and assignment manual (SCADAM)

Woodside, Arch G.; Sood, Suresh C. - 2016 - First edition

Theory of brand enabling archetype enactment by consumer -- Literature review -- Method : story listening and collection -- Archetype processing and story analysis -- Creator archetype -- Every person archetype -- Explorer archetype -- Hero archetype -- Innocent archetype -- Jester archetype --...

Persistent link: https://www.econbiz.de/10012013965