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The extended transportation-imagery model : a meta-analysis of the antecedents and consequences of consumers' narrative transportation

Laer, Tom van; Ruyter, Ko de; Visconti, Luca M.; … - In: Journal of consumer research : JCR ; an … 40 (2013/14) 5, pp. 797-817

Persistent link: https://www.econbiz.de/10010253804

Storytelling in the digital era : a meta-analysis of relevant moderators of the narrative transportation effect

Laer, Tom van; Feiereisen, Stephanie; Visconti, Luca M. - In: Journal of business research : JBR 96 (2019), pp. 135-146

Persistent link: https://www.econbiz.de/10011980774

The means to justify the end : combating cyber harassment in social media

Laer, Tom van - In: Journal of business ethics : JOBE 123 (2014) 1, pp. 85-98

Persistent link: https://www.econbiz.de/10010403972

What happens in Vegas stays on TripAdvisor? : a theory and technique to understand narrativity in consumer reviews

Laer, Tom van; Escalas, Jennifer Edson; Ludwig, Stephan; … - In: Journal of consumer research : JCR ; an … 46 (2019) 2, pp. 267-285

Persistent link: https://www.econbiz.de/10012033963

A discourse analysis of pilgrimage reviews

Laer, Tom van; Izberk-Bilgin, Elif - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 5/6, pp. 586-604

Persistent link: https://www.econbiz.de/10012178408

Not whodunit but whydunit : story characters' motivations influence audience interest in services

Hamby, Anne; Laer, Tom van - In: Journal of service research 25 (2022) 1, pp. 48-65

Persistent link: https://www.econbiz.de/10012887034

Using EEG to Examine the Role of Attention, Working Memory, Emotion, and Imagination in Narrative Transportation

Gordon, Ross - 2018

Purpose: This paper presents a study using encephalography (EEG) to investigate consumer responses to narrative videos in energy efficiency social marketing. The purpose is to assess the role of attention, working memory, emotion, and imagination in narrative transportation, and how these stages...

Persistent link: https://www.econbiz.de/10012934979

Narrate, act, and resonate to tell a visual story : a systematic review of how images transport viewers

Nikulina, Olesia; Riel, Allard C. R. van; Lemmink, Jos; … - In: Journal of advertising 53 (2024) 4, pp. 605-625

Persistent link: https://www.econbiz.de/10015050210