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A survey of game-theoretic models of cooperative advertising

Jørgensen, Steffen; Zaccour, Georges - In: European journal of operational research : EJOR 237 (2014) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10010378680

Cooperative advertising and ordering policies in a two-echelon supply chain with risk-averse agents

Zhou, Yong-Wu; Li, Jicai; Zhong, Yuanguang - In: Omega : the international journal of management science 75 (2018), pp. 97-117

Persistent link: https://www.econbiz.de/10011781899

Optimal advertising decisions for promoting retail and online channels in a dynamic framework

Sayadi, Mohammad Kazem; Makui, Ahmad - In: International transactions in operational research : … 21 (2014) 5, pp. 777-796

Persistent link: https://www.econbiz.de/10010413605

Channel bargaining with risk-averse retailer

Ma, Lijun; Liu, Fangmei; Li, Sijie; Yan, Houmin - In: International journal of production economics 139 (2012) 1, pp. 155-167

Persistent link: https://www.econbiz.de/10009572689

Pricing decisions for substitutable products in a two-echelon supply chain with firms' different channel powers

Zhao, Jing; Wei, Jie; Li, Yongjian - In: International journal of production economics 153 (2014), pp. 243-252

Persistent link: https://www.econbiz.de/10010385214

Optimal pricing and advertising competition in two supply chains with deterministic demand

Xiong, Zhongkai; Nie, Jiajia - In: International journal of manufacturing technology and … 17 (2009) 3, pp. 289-314

Persistent link: https://www.econbiz.de/10003840094

Designing entry strategies for subscription platforms

Gal-Or, Esther; Qiaoni, Shi - In: Management science : journal of the Institute for … 68 (2022) 10, pp. 7597-7613

Persistent link: https://www.econbiz.de/10013546125

A game-theoretic model of strategic interaction using advertising : simulating the evolution of the Cournot Nash equilibrium under different competitive scenarios

Brady, Malcolm - In: Games 12 (2021) 4, pp. 1-16

advertising. The paper simulates the strategic interaction of the two firms based on a game-theoretic Cournot analytical model …. The results show that there exist threshold levels of advertising effectiveness at which duopoly behaviour bifurcates …, that perfectly cooperative advertising can lead to competitive disadvantage, and that perfectly predatory advertising can …

Persistent link: https://www.econbiz.de/10012698096

Implications of price matching in supply chain negotiation

Shang, Weixin; Cai, Gangshu - In: Manufacturing & service operations management : M & SOM 24 (2022) 2, pp. 1074-1090

Persistent link: https://www.econbiz.de/10013258765

Second-hand markets and intrasupply chain competition

Kogan, Konstantin - In: Journal of retailing 87 (2011) 4, pp. 489-501

Persistent link: https://www.econbiz.de/10009423192

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