Narrow search
Showing 1 - 10 of 3,767
Cover Image
Optimal advertising decisions for promoting retail and online channels in a dynamic framework
Sayadi, Mohammad Kazem; Makui, Ahmad - In: International transactions in operational research : … 21 (2014) 5, pp. 777-796
Persistent link: https://www.econbiz.de/10010413605
Cover Image
A survey of game-theoretic models of cooperative advertising
Jørgensen, Steffen; Zaccour, Georges - In: European journal of operational research : EJOR 237 (2014) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10010378680
Cover Image
Optimal pricing and advertising competition in two supply chains with deterministic demand
Xiong, Zhongkai; Nie, Jiajia - In: International journal of manufacturing technology and … 17 (2009) 3, pp. 289-314
Persistent link: https://www.econbiz.de/10003840094
Cover Image
Cooperative advertising and ordering policies in a two-echelon supply chain with risk-averse agents
Zhou, Yong-Wu; Li, Jicai; Zhong, Yuanguang - In: Omega : the international journal of management science 75 (2018), pp. 97-117
Persistent link: https://www.econbiz.de/10011781899
Cover Image
Joint forward contract negotiation : the role of B2B procurement platforms
Fan, Mengli; Xing, Wei; Huang, Yi - In: Journal of business research : JBR 167 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014383051
Cover Image
Quality supervision game between government and online shopping platforms
Li, Yaping; Wen, Decheng; Sun, Xiaojing - In: Total quality management & business excellence : an … 29 (2018) 10, pp. 1246-1258
Persistent link: https://www.econbiz.de/10011918934
Cover Image
Designing entry strategies for subscription platforms
Gal-Or, Esther; Qiaoni, Shi - In: Management science : journal of the Institute for … 68 (2022) 10, pp. 7597-7613
Persistent link: https://www.econbiz.de/10013546125
Cover Image
A game-theoretic model of strategic interaction using advertising : simulating the evolution of the Cournot Nash equilibrium under different competitive scenarios
Brady, Malcolm - In: Games 12 (2021) 4, pp. 1-16
, that perfectly cooperative advertising can lead to competitive disadvantage, and that perfectly predatory advertising can … advertising. The paper simulates the strategic interaction of the two firms based on a game-theoretic Cournot analytical model …. The results show that there exist threshold levels of advertising effectiveness at which duopoly behaviour bifurcates …
Persistent link: https://www.econbiz.de/10012698096
Cover Image
Can Internet news media firms make good deals with Internet portals by making coalitions?
I, Seung ju; Kwon, Young-Sun - 2015
Persistent link: https://www.econbiz.de/10011445902
Cover Image
Auctions for social lending : a theoretical analysis
Chen, Ning; Ghosh, Arpita; Lambert, Nicolas S. - 2011
Persistent link: https://www.econbiz.de/10009269440