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Issues in operations management and marketing interface research : competition, product line design, and channel coordination

Gilbert, Stephen M. (contributor); … - 2010

This dissertation studies important issues in supply chain management and marketing interface research: competition, product line design, and channel efficiency, at the presence of vertically differentiated products. Vertical differentiation as a means of price discrimination has been...

Persistent link: https://www.econbiz.de/10009429366

Private labels versus national brands : the effects of branding on sensory perceptions and purchase intentions

Rossi, Patricia; Borges, Adilson; Bakpayev, Marat - In: Journal of retailing and consumer services 27 (2015), pp. 74-79

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Consumer attitudes during periods of economic downturn : embodying responsible behaviors

Sarmento, Maria; Galan-Ladero, M. Mercedes; Marques, Susana - In: Advances in National Brand and Private Label Marketing …, (pp. 17-22). 2018

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Private label management : a literature review

Wu, Lifang; Yang, Wei; Wu, Jessica - In: Journal of business research : JBR 125 (2021), pp. 368-384

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The price of power : how firm's market power affects perceived fairness of price increases

Lu, Zhi; Bolton, Lisa E.; Ng, Sharon; Chen, Haipeng - In: Journal of retailing 96 (2020) 2, pp. 220-234

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The role of consumers' attitude towards economic climate in their reaction to "PL-only" assortments : evidence from the United States and Spain

Gázquez-Abad, Juan Carlos; Martínez-López, Francisco J. - In: Journal of retailing and consumer services 34 (2017), pp. 340-348

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Can copycat private labels improve the consumer's shopping experience? : a fluency explanation

Kelting, Katie; Duhachek, Adam; Whitler, Kimberly - In: Journal of the Academy of Marketing Science 45 (2017) 4, pp. 569-585

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Income inequality and consumer preference for private labels versus national brands

Kurt, Didem; Gino, Francesca - In: Journal of the Academy of Marketing Science 51 (2023) 2, pp. 463-479

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Private label sourcing for an e-tailer with agency selling and service provision

Li, Hengyu; Chen, Huangen; Chai, Junwu; Shi, Victor - In: European journal of operational research : EJOR 305 (2023) 1, pp. 114-127

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Shift in national brand and private label shares with households commencing online grocery shopping

Brüggemann, Philipp; Schultz, Carsten D. - In: Advances in National Brand and Private Label Marketing …, (pp. 119-129). 2023

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