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~subject:"Nationalkultur"
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Nationalkultur
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Craig, C. S.
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Douglas, Susan P.
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Brettel, Malte
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Engelen, Andreas
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Petruzzellis, Luca
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Journal of business research : JBR
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Beyond Hofstede : culture frameworks for global marketing and management
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ECONIS (ZBW)
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Assessing cross-cultural marketing theory and research : a commentary essay
Craig, C. S.
;
Douglas, Susan P.
- In:
Journal of business research : JBR
64
(
2011
)
6
,
pp. 625-627
Persistent link: https://www.econbiz.de/10008988765
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Assessing cross-cultural marketing theory and research : reply to craig and Douglas' commentary
Engelen, Andreas
;
Brettel, Malte
- In:
Journal of business research : JBR
64
(
2011
)
7
,
pp. 782-784
Persistent link: https://www.econbiz.de/10009151688
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3
Impact of context on cross-cultural research
Douglas, Susann P.
;
Craig, C. S.
- In:
Beyond Hofstede : culture frameworks for global …
,
(pp. 125-145)
.
2009
Persistent link: https://www.econbiz.de/10003864769
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4
Separate but together : Mediterranean identity in three countries
Petruzzellis, Luca
;
Craig, C. S.
- In:
The journal of consumer marketing
33
(
2016
)
1
,
pp. 9-19
Persistent link: https://www.econbiz.de/10011472832
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