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Knowledge acquisition through strategic networks : the case of franchising

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Distinctive roles of lead users and opinion leaders in the social networks of schoolchildren

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Staying of leaving : the social structure of R&D team member's expectations of staying in house

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How the network position of R&D team managers and members affects their evaluations of creative performance

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Lead users in social networks of children

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Distinctive Roles of Lead Users and Opinion Leaders in the Social Networks of Schoolchildren

Kratzer, Jan; Lettl, Christopher - 2010

Prior research has shown that both lead users and opinion leaders may propel the diffusion of innovation. This raises the question of whether lead users and opinion leaders are positioned similarly in social networks, which we address using a sample of 23 school classes consisting of 537...

Persistent link: https://www.econbiz.de/10014197220