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The Savvy Music Teacher
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1
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
Saved in:
2
Capturing emotions : experience sampling at live
music
events
Wood, Emma H.
;
Moss, Jonathan
- In:
Arts and the market
5
(
2015
)
1
,
pp. 45-72
Persistent link: https://www.econbiz.de/10011431956
Saved in:
3
Social
music
festival brandscapes : a lexical analysis of
music
festival social conversations
Gilstrap, Curt
;
Teggart, Andi
;
Cabodi, Kyle
;
Hills, Julian
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012588613
Saved in:
4
Towards better understanding electronic
music
festivals motivation
Hodak, Danijela Ferjanić
;
Belošević, Goran
;
Vlahov, …
- In:
Zagreb international review of economics & business
23
(
2020
)
2
,
pp. 141-154
Persistent link: https://www.econbiz.de/10012601247
Saved in:
5
Brand placement in
music
videos : artists, brands and products appearances in the Billboard Hot 100 from 2003 to 2016
Sánchez-Olmos, Cande
;
Castelló-Martínez, Araceli
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 874-892
Persistent link: https://www.econbiz.de/10012258144
Saved in:
6
Music
and its multitude of meanings : exploring what makes brand placements in
music
videos authentic
Burkhalter, Janée N.
;
Curasi, Carolyn Folkman
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 140-160
Persistent link: https://www.econbiz.de/10011724563
Saved in:
7
Popular
music
in Super Bowl commercials 2005 - 2014
Allan, David
;
Tryce, Stephanie A.
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
4
,
pp. 333-348
Persistent link: https://www.econbiz.de/10011608072
Saved in:
8
"I didn't want to promote it with a white girl" : marketing practices and boundary work at popular
music
festivals
Swartjes, Britt
- In:
International journal of event and festival management
15
(
2024
)
2
,
pp. 213-227
Persistent link: https://www.econbiz.de/10014535987
Saved in:
9
Consumer value of virtual
music
festivals
Gallarza, Martina G.
;
Tubillejas-Andrés, Berta
; …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 2012-2030
Persistent link: https://www.econbiz.de/10014335665
Saved in:
10
Celebrities as human brands : an investigation of the effects of personality and time on celebrieties' appeal
Lunardo, Renaud
;
Gergaud, Olivier
;
Livat, Florine
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 685-712
Persistent link: https://www.econbiz.de/10011325768
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