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Produktpositionierung
Mayer, Ralf U. - 1984
Persistent link: https://www.econbiz.de/10000087785
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Neuproduktpositionierung in Wettbewerbsmärkten
Marks, Ulf Gerold - 1994
Persistent link: https://www.econbiz.de/10004193264
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Neuproduktpositionierung in Wettbewerbsmärkten
Marks, Ulf Gerold - 1994
Persistent link: https://www.econbiz.de/10013429534
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Inside the virtual product : how organizations create knowledge through software
D'Adderio, Luciana - 2004
Persistent link: https://www.econbiz.de/10004463638
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New product diffusion models : [outcome of a conference that was held September 1998 at the Wharton School, University of Pennsylvania]
Mahajan, Vijay (contributor) - 2000
Persistent link: https://www.econbiz.de/10004604980
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The persona lifecycle : keeping people in mind throughout product design
Pruitt, John - 2006
Persistent link: https://www.econbiz.de/10004865702
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Innovation games : creating breakthrough products through collaborative play
Hohmann, Luke - 2006
Persistent link: https://www.econbiz.de/10004869020
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The product manager's field guide : practical tools, exercises, and resources for improved product management
Gorchels, Linda - 2003
Persistent link: https://www.econbiz.de/10004781992