Similar Search Results

In-store marketing : a strategic perspective

Fam, Kim Shyan; Merrilees, Bill; Richard, James E.; … - In: Asia Pacific journal of marketing and logistics 23 (2011) 2, pp. 165-176

Persistent link: https://www.econbiz.de/10009153421

The perfect little bump : does the media portrayal of pregnant celebrities influence prenatal attachment?

Krisjanous, Jayne; Richard, James E.; Gazley, Aaron - In: Psychology & marketing 31 (2014) 9, pp. 758-773

Persistent link: https://www.econbiz.de/10010405132

In‐store marketing: a strategic perspective

Fam, Kim‐Shyan; Merrilees, Bill; Richard, James E.; … - In: Asia Pacific Journal of Marketing and Logistics 23 (2011) 2, pp. 165-176

Purpose – The purpose of this paper is to examine two key dimensions of in‐store marketing, namely in‐store promotions and price markdowns. These seem to be the two most important aspects of in‐store marketing, though other dimensions such as retail personal service are also worthy of...

Persistent link: https://www.econbiz.de/10014674730

Media management between strategic business groups : empirical evidence from Portugal and New Zealand

Fam, Kim Shyan; Yang, Zhilin; Brito, Pedro Quelhas - In: Advertising and communication : proceedings 4th …, (pp. 168-173). 2005

Persistent link: https://www.econbiz.de/10003353796

Chinese "Little Emperor", cultural values and preferred communication sources for university choice

Chung, Kim-choy; Holdsworth, David K.; Li, Yongqiang; … - In: Young consumers : insight and ideas for responsible … 10 (2009) 2, pp. 120-132

Persistent link: https://www.econbiz.de/10003860003