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Strategic marketing practices : their contribution to the competitive success of medium-sized manufacturing firms in New Zealand

Brooksbank, Roger; Garland, Ron; Taylor, David - In: Small enterprise research : SER ; the Journal of SEAANZ 16 (2008) 2, pp. 8-20

Persistent link: https://www.econbiz.de/10003911956

Strategic marketing in New Zealand companies

Brooksbank, Roger; Garland, Ron; Taylor, David - In: Journal of global marketing 23 (2010) 1, pp. 33-44

Persistent link: https://www.econbiz.de/10003952645

Ethics and business communication: a cross‐cultural study of CEO potential

Ghosh, B.C.; Fullerton, Sam; Taylor, David - In: Corporate Communications: An International Journal 2 (1997) 4, pp. 130-137

Recent initiatives in business curricula have included emphases on global business communication and ethics. Combines these issues by comparing the ethical predisposition of business students in New Zealand and Singapore with their US counterparts. A sample of 373 students indicated that the...

Persistent link: https://www.econbiz.de/10014692387

The adoption of strategic marketing and its contribution to the competitive success of New Zealand companies

Brooksbank, Roger; Taylor, David - In: Marketing Intelligence & Planning 20 (2002) 7, pp. 452-461

Persistent link: https://www.econbiz.de/10014945850

A cross‐cultural examination of attitudes towards aberrant consumer behaviour in the marketplace: some preliminary results from the USA, New Zealand and Singapore

Fullerton, Sam; Taylor, David; Gosh, B.C. - In: Marketing Intelligence & Planning 15 (1997) 5, pp. 208-212

Recent initiatives in business curricula have included emphasis on global business and ethics. Combines these issues by comparing the ethical predisposition of business students in New Zealand and Singapore to their US counterparts. A sample of 373 students indicated that the students in the...

Persistent link: https://www.econbiz.de/10014946578