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Market information: a key success factor in the new product development process in tourism?
Pikkemaat, Birgit; Peters, Mike - In: Erlebnisinszenierung im Tourismus : erfolgreich mit …, (pp. 81-96). 2006
Persistent link: https://www.econbiz.de/10003382894
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Design and evaluation of a process model for the early stages of product innovation
Brandtner, Patrick - In: New waves in innovation management research, (pp. 149-162). 2018
Persistent link: https://www.econbiz.de/10012290738
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Reverse innovation : towards a new global innovation model for multinationals
Hadengue, Marine - In: New waves in innovation management research, (pp. 287-302). 2018
Persistent link: https://www.econbiz.de/10012290775
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European Perspectives on Innovation Management
Dekkers, Rob (ed.); Morel, Laure (ed.) - 2024
Practices, Methods and Tools for Effective Innovation Management and New Product Development in European Settings … -- Innovation Management and New Product Development in the Digital Age -- Innovation and its Management in the Public Sector …, European SMEs -- Techno-Entrepreneurship in Europe -- European National Innovation Systems -- Implications of Brexit and …
Persistent link: https://www.econbiz.de/10014444003
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A marketing perspective on innovation
Mohr, Jakki - In: Disciplinary perspectives on innovation, (pp. 123-148). 2019
Persistent link: https://www.econbiz.de/10012157565
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The conceptualization and measure of creativity : implications for research in marketing and consumer behavior
Priester, Joseph R.; Fleming, Monique A. - In: Continuing to broaden the marketing concept : making …, (pp. 193-222). 2020
Persistent link: https://www.econbiz.de/10012321161
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Competition and product innovation by Turkish firms
Karaman Kabadurmus, Fatma Nur; Lahiri, Sajal - In: Handbook of research on comparative economic …, (pp. 432-454). 2016
Persistent link: https://www.econbiz.de/10011432984
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Management of innovation strategy in Japanese companies
Hamada, Kazuki (ed.); Hiraoka, Shūfuku (ed.) - 2017
Persistent link: https://www.econbiz.de/10011433933
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Taming complex problems by systematic innovation
Hentschel, Claudia; Czinki, Alexander - In: Research and practice on the theory of inventive …, (pp. 77-93). 2016
Persistent link: https://www.econbiz.de/10011539195
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Linking TRIZ and cross-industry innovation : evidence from practice : how TRIZ in the context of cross-industry innovation can turbocharge the innovation process
Meckler, Peter - In: Research and practice on the theory of inventive …, (pp. 243-256). 2016
Persistent link: https://www.econbiz.de/10011539219