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The INSEAD-Wharton alliance on globalizing : strategies for building successful global businesses
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Determinants of competitor response time to a new product introduction
Bowman, Douglas
;
Gatignon, Hubert A.
-
1993
Persistent link: https://www.econbiz.de/10000870079
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New products and services development
Gatignon, Hubert A.
(
contributor
)
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2011
Persistent link: https://www.econbiz.de/10008933657
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3
Launching new products and services : marketing innovations effectively
Gatignon, Hubert A.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008937650
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4
Innovating new products and services : the dimensions of innovations
Gatignon, Hubert A.
(
contributor
)
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2011
Persistent link: https://www.econbiz.de/10008937653
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5
Global marketing of new products
Gatignon, Hubert
;
Bulte, Christophe Van den
- In:
The INSEAD-Wharton alliance on globalizing : strategies …
,
(pp. 207-228)
.
2004
Persistent link: https://www.econbiz.de/10002238646
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