new product development process, which is in line with the nature of the innovation process. But the emphasis on internal …

is entrenched with their innovation. As a direct result, consumers tend to undervalue and developers tend to overvalue … such an innovation relative to the existing option. This is the "curse of innovation" and it systematically increases the …

areas, which are less known in the tourism market. By mixing the phenomena of tourism – economy – innovation – social …

How do product innovation messages delay purchase intentions? Few studies offer answers to this question. Building on … among product innovation contents (i.e., performance advancements and price drops), reference time points (i.e., in the past … innovation messages. It also sheds light on how marketers must strategically manage the messages about innovation outcomes. …