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FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps
Bijmolt, Tammo H. A.; DeSarbo, Wayne; Wedel, Michel - 1993
Persistent link: https://www.econbiz.de/10000883528
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Acquisition patterns of financial products : a longitudinal investigation
Paas, Leonard J.; Bijmolt, Tammo H. A.; Vermunt, Jeroen K. - In: Journal of economic psychology : research in economic … 28 (2007) 2, pp. 229-241
Persistent link: https://www.econbiz.de/10003580611
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The effects of alternative methods of collecting similarity data for multidimensional scaling
Bijmolt, Tammo H. A.; Wedel, Michel - 2007
Persistent link: https://www.econbiz.de/10003541421
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Incorporating context effects in the multidimensional scaling of 'pick any/n'choice data
Kim, Juyoung; Chatterjee, Rabikar; DeSarbo, Wayne; … - 2007
Persistent link: https://www.econbiz.de/10003541515
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Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments
Wedel, Michel; Vriens, Marco; Bijmolt, Tammo H. A.; … - 2007
Persistent link: https://www.econbiz.de/10003541612
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Search engine advertising effectiveness in a multimedia campaign
Zenetti, German; Bijmolt, Tammo H. A.; Leeflang, Peter; … - In: International journal of electronic commerce : IJEC 18 (2013/14) 3, pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
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Determinants of social contagion during new product adoption
Langley, David J.; Bijmolt, Tammo H. A.; Ortt, Roland; … - In: The journal of product innovation management : an … 29 (2012) 4, pp. 623-638
Persistent link: https://www.econbiz.de/10009561555
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Children's understanding of TV advertising : effects of age, gender, and parental influence
Bijmolt, Tammo H. A.; Claassen, Wilma; Brus, Britta - In: Journal of consumer policy : consumer issues in law, … 21 (1998) 2, pp. 171-194
Persistent link: https://www.econbiz.de/10001351656