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Infidel brands : unveiling alternative meanings of global brands at the nexus of globalization, consumer culture, and Islamism
Izberk-Bilgin, Elif - In: Journal of consumer research : JCR ; an … 41 (2014/15), pp. 158-182
Persistent link: https://www.econbiz.de/10010383346
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Infidel brands : unveiling alternative meanings of global brands at the nexus of globalization, consumer culture, and Islamism
Izberk-Bilgin, Elif - In: Journal of consumer research : JCR ; an … 39 (2012/13) 4, pp. 663-687
Persistent link: https://www.econbiz.de/10009686811