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Some personal reflections on pricing research

Monroe, Kent B. - 2011

Persistent link: https://www.econbiz.de/10009270380

Examining the application of behavioral price research in business-to-business markets

Monroe, Kent B.; Rikala, Veli-Matti; Somervuori, Outi - In: Industrial marketing management : the international … 47 (2015), pp. 17-25

Persistent link: https://www.econbiz.de/10011313581

Some reflections on an appraisal of behavioral price research (part 1)

Cheng, Lillian L.; Monroe, Kent B. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 155-159

Persistent link: https://www.econbiz.de/10010187189

A closer look at reference price : a commentary

Lee, Angela Y. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 151-154

Persistent link: https://www.econbiz.de/10010187196

The influence of regular price level (low, medium, or high) and framing of discount (monetary or percentage) on perceived attractiveness of discount amount

Lehtimäki, Aku-Ville; Monroe, Kent B.; Somervuori, Outi - In: Journal of revenue and pricing management 18 (2019) 1, pp. 76-85

Persistent link: https://www.econbiz.de/10012056680

Price-matching guarantees with endogenous search : a market experiment approach

Hong, Yuan; Krishna, Aradhna - In: Journal of retailing 87 (2011) 2, pp. 182-193

Persistent link: https://www.econbiz.de/10009240263

Building trust to increase purchase intentions : the signaling impact of low pricing policies

White, Tiffany Barnett; Hong, Yuan - In: Journal of consumer psychology : JCP : the official … 22 (2012) 3, pp. 384-394

Persistent link: https://www.econbiz.de/10009580753

Price-Matching Guarantees with Endogenous Search : A Market Experiment Approach

Yuan, Hong - 2015

Price-matching guarantees are commonly used by sellers as promises to match the lowest price for an item that a customer can ﬁnd elsewhere. In this paper, we use a market experiment approach to examine buyer search as well as sellers' pricing decisions in the presence versus absence of...

Persistent link: https://www.econbiz.de/10013030027