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Understanding donor preferences to optimise charity marketing and communications
Ferguson, Kimberley - In: International journal of market research 64 (2022) 1, pp. 3-12
Persistent link: https://www.econbiz.de/10012794292
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To retain? To upgrade? : the effects of direct mail on regular donation behavior
Thomas, Suman Ann; Feng, Shanfei; Krishnan, Trichy V. - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 48-63
Persistent link: https://www.econbiz.de/10010517012
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What drives a donor? : a machine learning-based approach for predicting responses of nonprofit direct marketing campaigns
Cacciarelli, Davide; Boresta, Marco - In: Journal of philanthropy and marketing 27 (2022) 2, pp. 1-10
Persistent link: https://www.econbiz.de/10013272113
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The martyrdom effect : when pain and effort increase prosocial contributions
Olivola, Christopher Y.; Shafir, Eldar - In: Journal of behavioral decision making 26 (2013) 1, pp. 91-105
Persistent link: https://www.econbiz.de/10009701679
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Implementing market orientation in charities : a necessity for survival
Chad, Paul - In: Marketing theory 13 (2013) 3, pp. 303-322
Persistent link: https://www.econbiz.de/10009790652
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Do tax credits increase charitable giving? : evidence from Arizona and Iowa
Teles, Daniel - 2016
Persistent link: https://www.econbiz.de/10011523562
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How contruals of money versus time impact consumer charitable giving
MacDonnell, Rhiannon; White, Katherine - In: Journal of consumer research : JCR ; an … 42 (2015) 4, pp. 551-563
Persistent link: https://www.econbiz.de/10011553127
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Happily ever after : the effect of identity-consistency on product satiation
Chugani, Sunaina K.; Irwin, Julie Richt; Redden, Joseph P. - In: Journal of consumer research : JCR ; an … 42 (2015) 4, pp. 564-577
Persistent link: https://www.econbiz.de/10011553129
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Event-related attributes affecting donation intention of special event attendees : a case study
Inoue, Yuhei - In: Nonprofit management & leadership 26 (2015/2016) 3, pp. 349-366
Persistent link: https://www.econbiz.de/10011458190
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An investigation of the characteristics of Australian charitable donors
Lwin, Michael; Phau, Ian; Lim, Aaron - In: Journal of nonprofit & public sector marketing 26 (2014) 4, pp. 372-389
Persistent link: https://www.econbiz.de/10010481856