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Nonprofit Marketing : Marketing Management for Charitable and Nongovernmental Organizations

Wymer, Walter - 2006 - Online-Ausg.

Cover; Contents; Acknowledgments; Part I - Marketing Management; Chapter 1 - Introduction to Nonprofit Marketing … Marketing Analysis and Planning; Chapter 5 - Offers in Nonprofit Organizations: Product and Place; Chapter 6 - Offers in … Nonprofit Organizations: Promotion and Price; Part II - Marketing to Donors and Volunteers …

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