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~subject:"Nonprofit-Organisation"
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Nonprofit-Organisation
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Kotler, Philip
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Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
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ECONIS (ZBW)
49
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9
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1
Embedding a social cause in news features : the effects of corporate sponsorship and localization on audience's attitudes toward nonprofit coverage
Kim, Hyo Jung
;
Oh, Hyun Jee
;
Thorson, Esther
- In:
Nonprofit and voluntary sector quarterly
43
(
2014
)
2
,
pp. 314-337
Persistent link: https://www.econbiz.de/10010356773
Saved in:
2
A social marketing template for solving the musicians' dilemma through nonprofit healthcare networks
Jackson, Corey S.
;
Smith, Karen H.
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
1
,
pp. 80-98
Persistent link: https://www.econbiz.de/10010348865
Saved in:
3
Nonprofit fundraising with virtual reality
Yoo, Seung-Chul
;
Drumwright, Minette E.
- In:
Nonprofit management & leadership
29
(
2018
)
1
,
pp. 11-27
Persistent link: https://www.econbiz.de/10011969424
Saved in:
4
Transformative stories : a framework for crafting stories for social impact ogranizations
Bublitz, Melissa G.
;
Escalas, Jennifer Edson
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
35
(
2016
)
2
,
pp. 237-248
Persistent link: https://www.econbiz.de/10011618679
Saved in:
5
Understanding non-profit and for-profit social marketing on social media : the case of anti-texting while driving
Lou, Chen
;
Alhabash, Saleem
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 484-510
Persistent link: https://www.econbiz.de/10011979102
Saved in:
6
How sharing of supporters reveals competition amongst non-profit brands
Faulkner, Margaret
;
Romaniuk, Jenni
;
Stern, Philip
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 193-212
Persistent link: https://www.econbiz.de/10014299237
Saved in:
7
Social marketing : strategies for changing public behavior
Kotler, Philip
;
Roberto, Eduardo L.
-
1989
-
1. pr
Persistent link: https://www.econbiz.de/10000507174
Saved in:
8
Social marketing
Kotler, Philip
;
Roberto, Eduardo L.
-
1991
Persistent link: https://www.econbiz.de/10000082240
Saved in:
9
Cause-Related-Marketing-Kampagnen erfolgreich konzipieren : eine empirische Studie
Huber, Frank
;
Regier, Stefanie
;
Rinino, Maxime
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003729339
Saved in:
10
Understanding the Australian environmental volunteering market : a basis for behavioural change and a sustainable future
Randle, Melanie
;
Dolnicar, Sara
- In:
Australasian marketing journal
17
(
2009
)
4
,
pp. 192-203
Persistent link: https://www.econbiz.de/10003901754
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