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How risky are brand licensing strategies in view of customer perceptions and reactions?
Wiedmann, Klaus-Peter; Ludewig, Dirk - In: Journal of general management 33 (2007/08) 3, pp. 31-52
Persistent link: https://www.econbiz.de/10003717472
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How important are brands? : a cross-category, cross-country study
Fischer, Marc; Völckner, Franziska; Sattler, Henrik - In: Journal of marketing research : JMR 47 (2010) 5, pp. 823-839
Persistent link: https://www.econbiz.de/10008665409
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How important are brands? : a cross-category, cross-country study
Fischer, Marc; Voelckner, Franziska; Sattler, Henrik - In: MSI reports : working paper series (2009) 1, pp. 53-77
Persistent link: https://www.econbiz.de/10003857396
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The brick testament : religiosity among the adult fans of Lego
Muñiz, Albert M.; Antorini, Yun Mi; Schau, Hope Jensen - In: The Routledge companion to digital consumption, (pp. 308-316). 2013
Persistent link: https://www.econbiz.de/10009690723
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Young people’s environmental sustainability competence : Emotional, cognitive, behavioural, and attitudinal dimensions in EU and OECD countries
Borgonovi, Francesca - 2022
The paper is the first in a series of two papers mapping young people’s environmental sustainability competence in EU and OECD countries that were prepared as background for the forthcoming OECD Skills Outlook 2023 publication. The papers are the results of a collaboration between the OECD...
Persistent link: https://www.econbiz.de/10013457972
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The replication of retail fashion formats into foreign countries : a qualitative analysis
Schröder, Christoph - 2015
Persistent link: https://www.econbiz.de/10010428634
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The Replication of Retail Fashion Formats into Foreign Countries : A Qualitative Analysis
Schröder, Christoph - 2015
, format elements, countries and success with focus on the fashion industry. Three distinct format transfer strategies are … identified. The empirically observed design of format elements supports and extends the existing research. Fashion firms … is known to be an unchanged format replication, which is linked to the fashion industry. Contents Specification of …
Persistent link: https://www.econbiz.de/10014021370
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Determinants of branded prescription medicine prices in OECD countries
Kanavos, Panos G.; Vandoros, Sotiris - In: Health economics, policy and law 6 (2011) 3, pp. 337-367
Persistent link: https://www.econbiz.de/10009247152
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Market structure in the distribution sector and merchandise trade
Kyvik Nordås, Hildegunn (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003661317
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Market Structure in the Distribution Sector and Merchandise Trade
Nordås, Hildegunn - 2008
This study aims at exploring how recent developments in the retail sector affect trade in consumer goods. It focuses on three areas of development: i) internationalisation; ii) market structure; and iii) the growing market share of retailers? private labels. It distinguishes between food and...
Persistent link: https://www.econbiz.de/10012442885