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Can brand reputation improve the odds of being reviewed on-line?
Amblee, Naveen; Bui, Tung - In: International journal of electronic commerce : IJEC 12 (2007/08) 3, pp. 11-28
Persistent link: https://www.econbiz.de/10003698417
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Post-adoption behaviors of e-service customers : the interplay of cognition and emotion
Chea, Sophea; Luo, Margaret Meiling - In: International journal of electronic commerce : IJEC 12 (2007/08) 3, pp. 29-56
Persistent link: https://www.econbiz.de/10003698426
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The role of self-congruence, marketing models, and product conspicuousness in college students' online cosmetics shopping
Lo, Chia-Lun; Tseng, Hsiao-Ting - In: Journal of electronic commerce research : JECR 22 (2021) 1, pp. 76-94
Persistent link: https://www.econbiz.de/10012519236
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Service-dominant logic in practice : using online customer communities and personas
Schäfer, Adrienne; Klammer, Julia - In: Marketing review St. Gallen : Marketingfachzeitschrift … 32 (2015) 5, pp. 90-96
Persistent link: https://www.econbiz.de/10011559916
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Resources for value co-creation in e-commerce : a review
Paredes, Mario R.; Barrutia, José M.; Echebarria, Carmen - In: Electronic commerce research 14 (2014) 2, pp. 111-136
Persistent link: https://www.econbiz.de/10010404458
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Growing pains at Groupon
Dutta, Saurav K.; Caplan, Dennis H.; Marcinko, David J. - In: Issues in accounting education 29 (2014) 1, pp. 229-245
Persistent link: https://www.econbiz.de/10010419399
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To groupon or not to groupon : the profitability of deep discounts
Edelman, Benjamin; Jaffe, Sonia; Kominers, Scott Duke - 2010
Persistent link: https://www.econbiz.de/10008771303
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As the wheel turns toward the future of retailing
Babin, Barry J.; Feng, Cong; Borges, Adilson - In: Journal of marketing theory and practice : JMTP 29 (2021) 1, pp. 78-91
Persistent link: https://www.econbiz.de/10012483507
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The service-dominant logic perspective for enhancing the e-commerce of wine : a test/application on the Italian wine sector
Festa, Giuseppe; Cuomo, Maria Teresa; Metallo, Gerardino - In: Journal of business research : JBR 101 (2019), pp. 477-484
Persistent link: https://www.econbiz.de/10012103430
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Local market characteristics and online-to-offline commerce : an empirical analysis of groupon
Li, Hui; Shen, Qiaowei; Bart, Yakov - In: Management science : journal of the Institute for … 64 (2018) 4, pp. 1860-1878
Persistent link: https://www.econbiz.de/10011855745