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Online Appendix : Consumer Pseudo-Showrooming and Omni-Channel Product Placement Strategies

Gu, Jane Z. - 2016

This file provides online appendix for the paper "Consumer Pseudo-Showrooming and Omni-Channel Product Placement Strategies," which may be found at 'http://ssrn.com/abstract=2811230' http://ssrn.com/abstract=2811230

Persistent link: https://www.econbiz.de/10012986622

Determinants of online shopping among tertiary students in Ghana : an extended technology acceptance model

Ofori, Daniel; Appiah-Nimo, Christina - In: Cogent business & management 6 (2019), pp. 1-20

identify the determinants of online shopping behaviour among tertiary students through the lens of the Technology Acceptance … determined students online shopping intention and actual use. The survey involved a sample of 580 undergraduate students. The … shopping among students, nonetheless, perceived cost (PC) had no significant effect on purchase intention (PI). Perceived risk …

Persistent link: https://www.econbiz.de/10012115331

An empirical study on customer preference towards online shopping among engineering students in a private university in Vellore District, Tamil Nadu, India

Vasumathi, A.; Rekha, K. Sasi; Subashini, R. - In: International journal of services and operations management 24 (2016) 3, pp. 289-307

Persistent link: https://www.econbiz.de/10011635912

College students' online purchase attitudes and intentions : gender, product type, and risk

McKay-Nesbitt, Jane; Ryan, Chad; Yoon, Sukki - In: International journal of electronic marketing and … 9 (2018) 3, pp. 207-229

Persistent link: https://www.econbiz.de/10011925504

Retail brand equity : moderating role of retail price deals on retail brand association and retail brand equity relationship

Kumar, J. Ramesh; Saha, Raiswa; Manohar, Sridhar; … - In: International journal of business innovation and … 21 (2020) 2, pp. 217-237

Persistent link: https://www.econbiz.de/10012175544

An empirical comparison of consumer usability preferences in online shopping using stationary and mobile devices : results from a college student population

Ozok, A. Ant; Wei, June - In: Electronic commerce research 10 (2010) 2, pp. 111-137

Persistent link: https://www.econbiz.de/10008697535

Malaysian apparel e-shoppers : a behavioural study of online consumers at University Malaysia Kelantan

Aaijaz, Naila; Ibrahim, Dahlan bin - In: The journal of retail marketing management research : JRMMR 3 (2010/11) 1, pp. 1-16

Persistent link: https://www.econbiz.de/10003984110

Comparison of Canadian and Mexican students' online shopping behavior

Ahmed, Sadrudin A.; Aguilar, Sergio - In: Latin American business review : journal of the … 14 (2014) 1, pp. 79-106

Persistent link: https://www.econbiz.de/10009771558

Exploring online repurchase behavioural intention of university students in Malaysia

Sajad Rezaei; Amin, Muslim - In: Journal for global business advancement : JGBA 6 (2013) 2, pp. 92-119

Persistent link: https://www.econbiz.de/10009762828

Collective self-esteem and online shopping attitudes among college students : comparison between the US and India

Khare, Arpita; Sadachar, Amrut - In: Journal of international consumer marketing 26 (2014) 2, pp. 106-121

Persistent link: https://www.econbiz.de/10010359895

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