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~subject:"Online retailing"
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The evolution from brand equit...
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Online retailing
Relationship marketing
26,428
Beziehungsmarketing
25,753
Vertrauen
17,163
Confidence
16,544
Consumer behaviour
15,885
Konsumentenverhalten
15,795
Brand image
11,245
Markenimage
11,133
Brand management
8,333
Markenführung
8,295
Customer satisfaction
5,960
Kundenzufriedenheit
5,912
Service quality
4,291
Dienstleistungsqualität
4,280
Theorie
4,168
Theory
4,118
Brand
3,795
Markenartikel
3,761
Deutschland
3,464
Germany
3,353
Social Web
3,174
Social web
3,173
Lieferantenmanagement
2,836
Supplier relationship management
2,833
Electronic Commerce
2,511
Online-Marketing
2,497
Internet marketing
2,470
Marketingmanagement
2,435
E-commerce
2,434
Marketing management
2,422
Trust
2,197
Experiment
1,984
Online-Handel
1,972
USA
1,938
trust
1,900
United States
1,898
Einzelhandel
1,681
Retail trade
1,670
Kundenintegration
1,567
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Usman, Osly
13
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7
Chung, Namho
7
Kumar, Dr. Vinay
7
Ha, Hong Youl
6
Hellström, Daniel
6
Luca, Michael
6
Benedicktus, Ray L.
5
Frasquet Deltoro, Marta
5
Hjort, Klas
5
Kumar, Vikas
5
Laroche, Michel
5
Neumann, Marcus M.
5
Park, Jungkun
5
Quach, Sara
5
Thaichon, Park
5
Weaven, Scott
5
Aslam, Wajeeha
4
Bang, Nguyen
4
Barari, Mojtaba
4
Benbasat, Izak
4
Bilgihan, Anil
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Brady, Michael K.
4
Bruhn, Manfred
4
Camilleri, Mark Anthony
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Carlson, Jamie
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Castaldo, Sandro
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Civelek, Mustafa Emre
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Darke, Peter R.
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Dertwinkel-Kalt, Markus
4
Deshwal, Pankaj
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Flavián Blanco, Carlos
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Gallino, Santiago
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Ganguli, Shirshendu
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Gao, Fei
4
Grewal, Dhruv
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Karjaluoto, Heikki
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International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
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MITP Verlags-GmbH & Co. KG
1
ayway media GmbH
1
marketing-Börse GmbH
1
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Journal of retailing and consumer services
132
Journal of business research : JBR
56
International journal of electronic marketing and retailing : IJEMR
34
International journal of internet marketing and advertising : IJIMA
31
Journal of internet commerce
30
Electronic commerce research
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
26
International journal of business information systems : IJBIS
24
Journal of retailing
21
International journal of retail & distribution management
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
International journal of electronic commerce : IJEC
19
International journal of e-business research : an official publication of the Information Resources Management Association
18
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
17
Journal of electronic commerce research : JECR
16
International journal of retail and distribution management
15
Asia Pacific journal of marketing and logistics
14
Cogent business & management
14
International journal of electronic customer relationship management : IJECRM
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Marketing intelligence & planning
14
International journal of hospitality management
13
Technological forecasting & social change : an international journal
13
The international review of retail, distribution and consumer research
13
The service industries journal
13
Information systems and e-business management : ISeB
12
International journal of electronic business : IJEB
12
International journal of technology marketing : IJTMkt
12
Journal of management information systems : JMIS
12
Journal of organizational computing and electronic commerce
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Electronic commerce research and applications
11
Information systems research : ISR
11
Journal of strategic marketing
11
Tourism management : research, policies, practice
10
Journal of customer behaviour
9
Psychology & marketing
9
The journal of services marketing
9
International journal of consumer studies
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
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ECONIS (ZBW)
1,965
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1
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1
Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Ke, Dan
;
Chen, Anran
;
Su, Chenting
- In:
Electronic commerce research
16
(
2016
)
2
,
pp. 189-216
Persistent link: https://www.econbiz.de/10011527509
Saved in:
2
The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta
;
Ruiz-Molina, María-Eugenia
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
Saved in:
3
Influence on consumer attitude toward online brand community on revisit intention and brand trust
Jung, Na Young
;
Kim, Soohyun
;
Kim, Soyoung
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 581-589
Persistent link: https://www.econbiz.de/10010388522
Saved in:
4
How online trust and online brand equity translate online- and omni-channel-specific instruments into repurchase intentions
Swoboda, Bernhard
;
Winters, Amelie
;
Fränzel, Nils
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 37-53
Persistent link: https://www.econbiz.de/10012600955
Saved in:
5
Understanding the brand and website effects of online loyalty : a mediation perspective
Wong, Amy
;
Haque, Mehruba
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 333-368
Persistent link: https://www.econbiz.de/10013206555
Saved in:
6
The impact of digital social responsibility on customer trust and brand equity : an evidence from social commerce in Thailand
Puwirat, W.
;
Suchart Tripopsakul
- In:
European research studies
22
(
2019
)
2
,
pp. 181-198
Persistent link: https://www.econbiz.de/10012285941
Saved in:
7
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
8
Antecedents and consequences of trust : an e-tail branding perspective
Das, Gopal
- In:
International journal of retail & distribution management
44
(
2016
)
7
,
pp. 713-730
Persistent link: https://www.econbiz.de/10011595575
Saved in:
9
Examining the role of consumer hope in explaining the impact of perceived brand value on customer-brand relationship outcomes in an online retailing environment
Fazal-e-Hasan, Syed
;
Ahmadi, Hormoz
;
Mortimer, Gary
; …
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 101-111
Persistent link: https://www.econbiz.de/10011808556
Saved in:
10
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
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