Tension between value creation and value appropriation can arise when firms enter relationships with a platform. While creating value collectively, these relationships strengthen the network effects which increase the platform's ability to appropriate value. This shift in bargaining position...

This study examines how online retailers operating in consumer markets characterized by consumer fit uncertainty such as apparel and accessories can mitigate such uncertainty through effective designs of return policies. We find that when consumers have the option to self-mend a product to...

This file provides online appendix for the paper "Consumer Pseudo-Showrooming and Omni-Channel Product Placement Strategies," which may be found at 'http://ssrn.com/abstract=2811230' http://ssrn.com/abstract=2811230