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The emotional review-reward effect : how do reviews increase impulsivity?
Motyka, Scott; Grewal, Dhruv; Aguirre, Elizabeth; Mahr, … - In: Journal of the Academy of Marketing Science 46 (2018) 6, pp. 1032-1051
Persistent link: https://www.econbiz.de/10011951622
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More than words : the influence of affective content and linguistic style matches in online reviews on conversion rates
Ludwig, Stephan; Ruyter, Ko de; Friedman, Mike; … - In: Journal of marketing 77 (2013) 1, pp. 87-103
Persistent link: https://www.econbiz.de/10009725642
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Consumer cynicism toward collective buying : the interplay of others' outcomes, social value orientation, and mood
Dolen, Willemijn M. van; De Cremer, David; Ruyter, Ko de - In: Psychology & marketing 29 (2012) 5, pp. 306-321
Persistent link: https://www.econbiz.de/10009547323
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Promoting interactive decision Aids on retail websites : a message framing perspective with new versus traditional focal actions
Breugelmans, Els; Köhler, Clemens F.; Dellaert, … - In: Journal of retailing 88 (2012) 2, pp. 226-235
Persistent link: https://www.econbiz.de/10009562821
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How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim; Chylinski, Mathew; Keeling, Debbie I.; … - In: Psychology & marketing 39 (2022) 3, pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
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Communication in the gig economy : buying and selling in online freelance marketplaces
Ludwig, Stephan; Herhausen, Dennis; Grewal, Dhruv; … - In: Journal of marketing 86 (2022) 4, pp. 141-161
Persistent link: https://www.econbiz.de/10013258883
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Perceived omnichannel customer experience (OCX) : concept, measurement, and impact
Rahman, Syed Mahmudur; Carlson, Jamie; Gudergan, Siegfried - In: Journal of retailing 98 (2022) 4, pp. 611-632
Persistent link: https://www.econbiz.de/10013535715