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Television in flux : emerging...
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Journal of retailing and consumer services
384
Journal of business research : JBR
212
Electronic commerce research
146
International journal of electronic marketing and retailing : IJEMR
115
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
114
Journal of internet commerce
102
Information systems research : ISR
95
Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of retailing
80
European journal of operational research : EJOR
76
Journal of electronic commerce research : JECR
75
International journal of electronic commerce : IJEC
72
International journal of internet marketing and advertising : IJIMA
72
International journal of retail & distribution management
68
International journal of business information systems : IJBIS
67
Journal of management information systems : JMIS
65
NBER working paper series
64
The international review of retail, distribution and consumer research
64
International journal of production economics
63
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
63
Electronic commerce research and applications
61
International journal of hospitality management
58
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
55
Transportation research / E : an international journal
53
International journal of retail and distribution management
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
52
SpringerLink / Bücher
52
Cogent business & management
51
International journal of e-business research : an official publication of the Information Resources Management Association
51
Working paper / National Bureau of Economic Research, Inc.
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Asia Pacific journal of marketing and logistics
50
International journal of consumer studies
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
46
Electronic markets : the international journal on networked business
45
Psychology & marketing
45
Information systems and e-business management : ISeB
44
NBER Working Paper
44
Technological forecasting & social change : an international journal
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Electronic markets : EM ; the international journal of electronic commerce and business media
41
Manufacturing & service operations management : M & SOM
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Teleshopping : Absatz- und Programmplanung eines TV-Shoppingsenders ; mit Tabellen
Gruninger-Hermann, Christian
-
1999
Persistent link: https://www.econbiz.de/10001367099
Saved in:
2
Bedarfsanalysen von Käufertypen als Grundlage eines Showplanungskonzepts im Tele-Shopping
Westebbe, Carsten
-
2005
Persistent link: https://www.econbiz.de/10013417801
Saved in:
3
Absatzpolitik von TV-Shoppingsendern : theoretische und praktische Untersuchung des Marketingmix von Homeshoppingkanälen
Sutor, Felicitas
-
2007
Persistent link: https://www.econbiz.de/10014009363
Saved in:
4
The impact of online word-of-mouth on television show viewership : an inverted U-shaped temporal dynamic
Cadario, Romain
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 411-422
Persistent link: https://www.econbiz.de/10011399060
Saved in:
5
The influence of personal and social-interactive engagement in social TV Web sites
Pagani, Margherita
;
Mirabello, Alessandra
- In:
International journal of electronic commerce : IJEC
16
(
2011/12
)
2
,
pp. 41-67
Persistent link: https://www.econbiz.de/10009488559
Saved in:
6
The future of shopping : die Erfolgsgeschichte von QVC
Heimbüchel, Bernd
-
2006
Persistent link: https://www.econbiz.de/10003492826
Saved in:
7
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Saved in:
8
Understanding the efficiency of keywords in search engine marketing : a comparison study using data envelopment analysis
Jiang, Pingjun
- In:
International journal of electronic business
14
(
2018
)
3
,
pp. 273-292
Persistent link: https://www.econbiz.de/10011989711
Saved in:
9
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
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10
Determinants of C2C e-commerce : an empirical analysis of the use of online auction websites among Europeans
Vicente, M. R.
- In:
Applied economics letters
22
(
2015
)
10/12
,
pp. 978-981
Persistent link: https://www.econbiz.de/10011286534
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