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Online retailing
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Brand management
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International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
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Steinbeis-Hochschule Berlin
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Journal of retailing and consumer services
353
Journal of business research : JBR
170
International journal of electronic marketing and retailing : IJEMR
96
Journal of internet commerce
91
Electronic commerce research
88
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
75
International journal of internet marketing and advertising : IJIMA
62
Information systems research : ISR
59
Journal of retailing
57
International journal of retail & distribution management
56
The international review of retail, distribution and consumer research
54
International journal of hospitality management
53
Cogent business & management
51
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
50
Journal of electronic commerce research : JECR
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
International journal of consumer studies
45
International journal of retail and distribution management
45
Management science : journal of the Institute for Operations Research and the Management Sciences
44
Asia Pacific journal of marketing and logistics
43
International journal of e-business research : an official publication of the Information Resources Management Association
43
International journal of business information systems : IJBIS
42
International journal of electronic commerce : IJEC
41
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
40
Psychology & marketing
37
Journal of management information systems : JMIS
35
Journal of fashion marketing and management
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
Electronic commerce research and applications
26
Journal of international consumer marketing
26
International journal of electronic business : IJEB
25
Journal of the Academy of Marketing Science
25
Technological forecasting & social change : an international journal
25
Marketing intelligence & planning
24
Journal of marketing
23
International journal of business and globalisation : IJBG
22
Tourism management : research, policies, practice
22
Information systems and e-business management : ISeB
20
Journal of consumer behaviour
20
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
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ECONIS (ZBW)
5,977
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1
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
2
Sentiment analysis of virtual brand communities for effective tribal marketing
Pathak, Xema
;
Pathak-Shelat, Manisha
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 16-38
Persistent link: https://www.econbiz.de/10011699243
Saved in:
3
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
4
"My store my brand" - a critical review of online and offline private label brands in India
Pangriya, Ruchita
;
Kumar, M. Rupesh
- In:
International journal of Indian culture and business …
16
(
2018
)
2
,
pp. 223-244
Persistent link: https://www.econbiz.de/10011933502
Saved in:
5
The effect of influencer marketing on consumers' brand admiration and online purchase intentions : an emerging market perspective
Trivedi, Jay
;
Sama, Ramzan
- In:
Journal of internet commerce
19
(
2020
)
1
,
pp. 103-124
Persistent link: https://www.econbiz.de/10012179619
Saved in:
6
What drives Generation Z to advocate for a brand online?
Mishra, Vivek
;
Das, Biswajit
- In:
International journal of internet marketing and …
20
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10015065487
Saved in:
7
Make me happy, make it credible : the effect of CSR message framing on online brand engagement
Cordero-Gutiérrez, Rebeca
;
Aljarah, Ahmad
;
López, Manuela
- In:
Management decision
62
(
2024
)
2
,
pp. 532-548
Persistent link: https://www.econbiz.de/10014637160
Saved in:
8
Retail brand equity : moderating role of retail price deals on retail brand association and retail brand equity relationship
Kumar, J. Ramesh
;
Saha, Raiswa
;
Manohar, Sridhar
; …
- In:
International journal of business innovation and …
21
(
2020
)
2
,
pp. 217-237
Persistent link: https://www.econbiz.de/10012175544
Saved in:
9
Developing and testing a measurement scale for SMEs' website quality (SMEs-WebQ) : evidence from Indonesia
Suryani, Tatik
;
Fauzi, Abu Amar
;
Sheng, Margaret L.
; …
- In:
Electronic commerce research
24
(
2024
)
3
,
pp. 1763-1794
Persistent link: https://www.econbiz.de/10015078481
Saved in:
10
Brand identity and online self-customisation usefulness perception
He, Hongwei
;
Harris, Lloyd C.
;
Wang, Weiyue
;
Haider, Kamran
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1308-1332
Persistent link: https://www.econbiz.de/10011585855
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